Performance Marketing Lead – DTC Ecommerce
More & More Retail Group operates CaravanMods and The Landscape Store — two founder led ecommerce brands generating more than $11.4 million in annual revenue.
Over the past 12 months, group revenue has grown by 62%, with strong profitability and significant headroom still ahead.
We are now looking for ahands-on performance marketerto accelerate customer acquisition, grow market share and build a more sophisticated growth engine across both brands.
This is not a role focused on managing agencies.
You will work directly inside Meta and Google, own the paid creative testing roadmap and be accountable for profitable new-customer growth.
The brands:CaravanMods serves the caravan, camping and 4WD market.
The Landscape Store serves landscapers, other trade customers and homeowners across landscaping, drainage and irrigation.
More & More Retail Group operates CaravanMods and The Landscape Store — two founder led ecommerce brands generating more than $11.4 million in annual revenue.
Over the past 12 months, group revenue has grown by 62%, with strong profitability and significant headroom still ahead.
We are now looking for ahands-on performance marketerto accelerate customer acquisition, grow market share and build a more sophisticated growth engine across both brands.
This is not a role focused on managing agencies.
You will work directly inside Meta and Google, own the paid creative testing roadmap and be accountable for profitable new-customer growth.
The brands:CaravanMods serves the caravan, camping and 4WD market.
The Landscape Store serves landscapers, other trade customers and homeowners across landscaping, drainage and irrigation.
The opportunity
Your opportunity is to:
Attract more qualified traffic.
Educate new customers and grow category demand.
Grow market share.
Improve traffic quality, conversion and acquisition efficiency.
Strengthen retention after acquisition.
You will work directly with the founders and have access to strong products, customer data,



active campaigns and a healthy pipeline of launches.
There is no large internal creative team today.
You will work with external photographers, videographers, editors, UGC creators and other specialists, while helping shape what we bring in house over time.
What you will do
Paid Acquisition
Personally manage and optimise Meta Ads and Google Ads.
Own budgets, campaign structures, audiences, offers and testing plans.
Manage Google Search, Shopping and product feed performance.
Identify opportunities to scale spend while protecting CAC, payback periods and marketing contribution.
Test additional channels where there is a credible commercial opportunity.
Creative Strategy & Testing
Develop hooks, angles, offers and creative hypotheses.
Turn customer questions, reviews, objections and product benefits into paid creative.
Brief UGC creators, photographers, videographers and editors.
Use lean tools, including AI-assisted creative, to test ideas quickly before investing in larger-scale production.
Identify winning concepts and turn them into repeatable campaigns.
You will not be expected to personally shoot or edit all creative assets.
You will own what needs to be created, why it is being created and how it performs.
Landing Pages & Conversion
Work across Shopify to improve the paid customer journey.
Recommend and test landing pages, offers, product pages and onsite messaging.
Connect creative, audience and traffic quality with conversion and customer value.
Work with external web developers where required.
Analytics & Commercial Performance
Track CAC, conversion rate, AOV, LTV, payback and marketing contribution.
Connect platform results to Shopify and financial performance.




Understand how acquisition quality affects repeat purchase and downstream profitability.
Forecast budgets, opportunities and risks.
Report clearly to the founders, with recommendations and clear next actions.
What we are looking for
4+ years of hands-onperformance marketing experience.
3+ years working withproduct-based DTC or retail ecommerce brands.
Strong recent experience personally managing and scaling Meta Ads.
Robust Google Search and Shopping experience.
Proven experience managing and scaling meaningful ecommerce advertising budgets.
Strong understanding of CAC, LTV, payback, contribution profit and attribution.
Shopify, GA4 and GTM experience.
Experience with creative testing, landing pages and product launches.
Commercial judgement and the ability to work independently.
Experience with TikTok, YouTube, affiliates, product feeds, UGC creators and AI assisted creative tools will be highly regarded.
This role will not suit someone whose experience is limited to:
B2B, service-based or lead-generation marketing.
Agency account management without direct platform execution.
Organic social or brand marketing without paid acquisition ownership.
Ecommerce coordination without meaningful paid-media responsibility.
Why join us?
Own paid growth across two established, fast growing ecommerce brands.
Work directly with the founders and make decisions quickly.
Influence creative, offers, landing pages and product launches.
Access meaningful budgets and specialist creative support.
Move quickly without unnecessary corporate layers.
Be measured on profitable growth, not vanity metrics.
Join a business with proven momentum and substantial room to grow.
Candidates based in Sydney are preferred because we value time spent with the products and teams at our Artarmon operation.
Hybrid or flexible arrangements will be considered for an exceptional candidate who can deliver results while remaining closely connected to the business.
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📌 Performance Marketing Lead – Dtc Ecommerce (New South Wales)
🏢 More and More
📍 New South Wales