Are you a chef at heart but a hunter in sales?
Moffat is looking for a driven Sales Manager / Application Chef – National Accounts who can combine culinary expertise with sales tenacity to win new business and build long-term client relationships.
This is a hands‐on, national role where you'll showcase your food knowledge, run product demonstrations, and secure new opportunities with some of Australia's biggest names in foodservice.
About Us
Moffat is a global leader in commercial catering and bakery equipment.
With innovation, reliability, and quality at our core, we partner with major national accounts across Australia to deliver world‐class solutions in food service and hospitality.
About the Role
This is a hunter-style sales role – ideal for someone with a chef background who has successfully transitioned into sales.
You'll be responsible for identifying new opportunities, achieving sales targets, and providing hands‐on training and application support to our national account customers.
Key Responsibilities
Proactively hunt for and secure current business opportunities
Achieve and exceed sales budgets and margin targets
Build long-term customer relationships while developing new accounts




Deliver engaging product demonstrations, testing, and training (in test kitchens or on‐site)
Work collaboratively with product managers and the sales team to deliver customer‐focused solutions
Provide post‐sales training and ongoing customer support
Track competitor activity and share market insights
Maintain accurate CRM records, reporting, and documentation
About You
A qualified chef background (essential) – you understand kitchens and foodservice operations
Proven sales experience, ideally in food service, hospitality, or equipment
A hunter mindset – proactive, results‐driven, and resilient
Excellent communication, negotiation, and relationship‐building skills
Strong commercial acumen and ability to deliver tailored solutions
Collaborative team player who thrives in a fast‐paced environment
What We Offer
A dynamic role blending sales drive with culinary expertise
Opportunity to represent iconic brands with national clients
Supportive team culture with ongoing product and sales training
Competitive salary package plus company tools of trade
#J-*****-Ljbffr

📌 Sales Manager - National Accounts (Sydney)
🏢 Moffat
📍 Sydney