We are looking for a creative, versatile, and independent Digital Marketing Specialist who is passionate about the education field and thrives in a dynamic team environment.
The Digital Marketing Specialist is responsible for developing, executing, and managing UP's multichannel digital marketing strategy to elevate brand awareness and drive student recruitment.
This role focuses on strategic content planning, day‐to‐day social media management, and the execution of datadriven paid advertising campaigns.
Combining data analysis with project management, this position ensures a cohesive online brand voice, optimizes advertising budgets for maximum ROI, and coordinates cross‐functional creative projects to meet institutional communication goalsl.
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Duties and Responsibilities:
Oversee the day-to-day management of official institutional social media platforms, maintain the digital content calendar, and implement strategies to increase audience reach and engagement.
Design marketing posters, social media graphics, and promotional materials, while planning, filming, and editing short‐form videos (e.g., Reels and event highlights) to maintain active and engaging digital channels.
Plan, set up, and manage paid advertising campaigns (e.g., Facebook and Google Ads) for student recruitment and brand awareness, while monitoring budgets and optimizing campaign performance for maximum return on investment (ROI).
Maintain a consistent brand voice across all digital platforms, monitor audience engagement and public sentiment, and coordinate timely responses to inquiries, comments, and messages.
Track, analyze, and report on social media performance, website traffic, and advertising campaign results, using data‐driven insights to improve future marketing strategies.
Lead and coordinate digital marketing projects from concept to completion, working closely with content creators and other stakeholders to ensure promotional materials align with institutional objectives.




Perform other duties and responsibilities as assigned by the Line Manager.
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Minimum Qualifications and Requirements:
1. Experience:
2–3+ years of proven experience managing social media platforms and running paid ad campaigns, preferably within the education or service sector
2. Education:
Bachelor's degree in Digital Marketing, Business Administration, Technology, Communications, or a related field
Proficiency in Facebook Ads Manager and Google Ads (budgeting, targeting, and A/B testing).
Strong familiarity with Google Analytics or similar analytics tools to monitor website traffic, measure campaign performance, and evaluate return on investment (ROI).
Proficient in digital design tools such as Canva, Adobe Photoshop, or Adobe Illustrator for creating marketing posters, promotional materials, and social media graphics.
Basic video editing skills using mobile or desktop applications (e.g., CapCut or Adobe Premiere Pro) to produce engaging short‐form videos, including Reels and TikTok content.
Strong analytical mindset with the ability to make data‐driven decisions, manage multiple tasks effectively, and demonstrate excellent written communication skills for copywriting and community management.
Portfolio:
A collection of design or video samples is highly recommended
Opportunities:
Gain hands‐on experience and expand your skills across a wide range of creative and digital marketing disciplines.
Enjoy the creative freedom to bring your ideas to life in a supportive setting while collaborating closely with the marketing team and management.
Access scholarship opportunities for yourself and eligible family members through both university and external scholarship programs.
Receive annual salary increments based on performance evaluations, along with seniority pay in accordance with Cambodia Labor Law.
Benefit from 18 days of annual leave and 10 days of paid sick leave in accordance with Cambodia Labor Law.
Receive full National Social Security Fund (NSSF) coverage, along with additional health and accident insurance.
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📌 Digital Marketing Specialist (Queensland)
🏢 Puthisastra
📍 Queensland