Introduction:
This is not a pure practitioner role.
The Head of Strategy builds the discipline, sets the standard and ensures that strategic thinking is embedded in everything the agency produces, from a retail brief to a brand platform.
They are a credible and trusted partner to senior clients, a team-oriented force with creative and account leadership, and the person who makes Cheil's work smarter.
Key Responsibilities
Define and lead the strategic direction of the agency across brand, creative, communications, retail and CX
Set the standard for strategic output across all accounts and ensure consistent quality across the team
Act as the senior strategic voice in client relationships, new business pitches and agency leadership discussions
Develop and present strategies at the most senior client level - including C-suite and global stakeholders
Establish, develop and grow the strategy function at Cheil Australia - including team structure, tools, frameworks and ways of working
Mentor and develop strategists within the team, building capability across the discipline
Connect with Cheil's global network to share thinking, tools and case studies - and bring global intelligence into the local operation
Build deep understanding of clients' brand, business, competitive landscape and consumer context
Act as strategic guardian across short and long-term planning for key accounts
Work closely with creative, account management, production and digital teams to ensure strategy informs and elevates the work




Collaborate on creative development - provide clear direction at brief stage and constructive input throughout
Partner with the GM of Campaign and Creative and senior leadership on agency positioning, new business and growth
Assist in scoping strategic projects and building commercial proposals
Description:
Qualifications And Experience
12+ years experience in a senior strategy role within an agency, consultancy or marketing environment
Proven track record building or leading a strategy function - not just practising within one
Experience developing brand, creative, communications, retail and CX strategies for large or global clients
Strong background in consumer insights, audience segmentation and research methodologies
Experience working with Samsung, consumer electronics, retail or telecommunications categories highly regarded
Excellent written, verbal and visual presentation skills - confident and authoritative at the most senior level
Familiarity with martech, analytics platforms and data-driven strategy development
Why Join Us?
Work with one of the world's most innovative brands - Samsung.
Collaborate with global experts across technology, commerce, data, and creativity.
Be part of a growing team driving Cheil's transformation.
Hybrid working model with Sydney Olympic Park HQ.
Opportunities for professional development and regional collaboration across the Cheil network.
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📌 Head Of Strategy (Sydney)
🏢 Cheil Australia
📍 Sydney