05 Aug
|
Catalyst Recruitment
|
New South Wales
05 Aug
Catalyst Recruitment
New South Wales
Catalyst Recruitment is proud to partner with Kingsway Dermatology & Aesthetics (KDAA) to recruit an experienced Marketing & Social Media Manager for this newly created position.
Kingsway Dermatology & Aesthetics is a leading specialist skin clinic located in Miranda, NSW, renowned for delivering exceptional patient care across medical dermatology, skin cancer management, and cosmetic and laser dermatology. Led by Dr John Sullivan, a highly respected, board-certified dermatologist with more than 25 years of experience, KDAA is committed to clinical excellence and outstanding patient outcomes.
This role has been created to assist KDAA as it expands and refines their dedicated Skin One division: a dermatologist-led skin health, laser and rejuvenation service integrating specialist dermatology, plastic surgery, cosmetic science, evidence-based integrated skincare and advanced device-based treatments.
With a comprehensive range of laser and energy-based platforms, Skin One aims to support clients through every stage of their skin journey, from prevention and maintenance to correction, rejuvenation and long-term skin fitness.
The Role:
As the Marketing & Social Media Manager, you'll lead the development and execution of KDAA's marketing strategy during an exciting period of growth and brand transformation. This newly created role offers the opportunity to shape the clinic's identity and brand consistency while driving awareness, patient engagement and business growth.
Taking ownership of the marketing function, you'll oversee content strategy, social media, digital campaigns and brand positioning, working closely with the leadership team and specialist clinicians. A key focus will be elevating KDAA's presence across evidence based plus integrated skincare,
energy and laser treatments, cosmetic injectables plus cosmetic surgery.
The successful applicant will assist us in strengthening the Skin One brand and showcasing our expertise in specialist dermatology and aesthetic medicine. They will also help us expand our public and patient education, while leveraging our close industry relationships and involvement in health skilled education to deliver a truly integrated, high-quality skin health experience.
We're seeking an experienced marketing professional with a proven track record in marketing strategy, digital campaigns, content creation and brand management. Experience within healthcare, aesthetics, cosmetic medicine or another premium brand environment will be highly regarded.
What You'll Be Doing
Lead and grow KDAA's marketing and social media presence across all digital channels.
Plan, create and deliver engaging content aligned with campaigns, promotions and business objectives.
Capture and produce high-quality photo and video content.
Write compelling storytelling for social media, EDMs, blogs and website content.
Manage and optimise website content via WordPress and Shopify.
Execute digital marketing campaigns, including paid advertising, influencer partnerships and promotions.
Monitor campaign performance, social media analytics and audience engagement to drive continuous improvement.
Collaborate with the leadership team and clinicians to deliver a consistent, premium brand experience.
What We're Looking For:
3–5+ years' experience in a marketing and social media role, ideally within healthcare, aesthetics or beauty.
A tertiary qualification in Marketing, Communications or a related field is highly regarded.
Proven success in developing and executing marketing strategies that drive brand awareness and business growth.
Previous experience rebranding a business.
Strong photography, videography and content creation skills with a keen eye for branding and visual storytelling.
Experience managing paid campaigns across Meta and Google, with strong analytical skills.
Excellent copywriting and communication skills across multiple marketing channels.
Proficiency in Meta Business Suite, Canva, WordPress, Shopify and email marketing platforms.
Experience developing or launching a mobile app is highly regarded.
Highly organised, proactive and able to manage multiple projects autonomously.
Passion for marketing, branding and the aesthetics or healthcare industry, with a strong understanding of digital trends.
The Opportunity:
Work alongside highly regarded specialist dermatologists and an experienced multidisciplinary team.
Staff discounts on premium treatments.
Be part of a collaborative, innovative and supportive workplace culture.
Ongoing learning and professional development within a growing specialist practice.
Play a key role in shaping the clinic's digital presence and patient experience.
Modern, purpose built clinic located in Miranda with state of the art facilities.
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📌 Marketing & Social Media Manager (New South Wales)
🏢 Catalyst Recruitment
📍 New South Wales