The Creative lead will own Loveridge Digital's creative output across static and video with AI tools, understanding the creativity drives results. This is a creative advertising role first: deep background in paid media creative, ad craft, and creative strategy, paired with fluency in AI-driven production tools. The AI Creative lead isn't the attribution or analytics owner; that sits with the media/marketing team. Still, it brings enough creative strategy instinct to know what's working, why, and what to change next.
Leading a globally distributed creative team, you'll integrate generative AI tools into a deliberate, quality-controlled workflow rather than treating them as a shortcut accelerating ideation, mood boarding and production across both static and video, while keeping every asset on-brand. You'll balance daily hands-on production with coaching your team, presenting creative rationale to clients, and staying laser-focused on the craft of every asset that ships.
About the Role
The Creative lead will own Loveridge Digital's creative output across static and video with AI tools, understanding the creativity drives results. This is a creative advertising role first: deep background in paid media creative, ad craft, and creative strategy, paired with fluency in AI-driven production tools. The AI Creative lead isn't the attribution or analytics owner; that sits with the media/marketing team. Still, it brings enough creative strategy instinct to know what's working, why, and what to change next.
Leading a globally distributed creative team, you'll integrate generative AI tools into a deliberate, quality-controlled workflow rather than treating them as a shortcut accelerating ideation, mood boarding and production across both static and video, while keeping every asset on-brand. You'll balance daily hands-on production with coaching your team, presenting creative rationale to clients, and staying laser-focused on the craft of every asset that ships.
Key Responsibilities
1. AI Workflow Integration
Lead the integration of AI tools into creative processes, accelerating ideation, mood boarding and post-production across static and video
Generate ad concepts and assets using AI tools (image generation, text-to-video,



layout automation) aligned to brand identity and paid campaign goals
Refine and develop prompts to drive consistent, high-quality creative output across multiple formats and visual styles
Operate fluently across generative AI and production platforms: Higgsfield, Gemini and Claude (for concepting and copy), ElevenLabs (audio), Frame.io and Vimeo (review), alongside Adobe Creative Suite, Figma and key presentation software
Maintain a fast, iterative production cadence suited to high-volume paid media output, treating speed and craft as equally non-negotiable
2. Campaign & Brand Vision
Concept and execute cinematic storytelling and visual assets, static and video, that resonate culturally while reflecting Loveridge Digital's core brand aesthetic and each client's brand identity
Translate campaign briefs into video-led or static-led creative direction based on the format and audience
3. Creative Leadership & Team Development
Lead multidisciplinary creative projects end-to-end, from ideation to final delivery, ensuring consistency, originality and campaign impact across static and video
Coach and upskill designers, writers and motion artists on thoughtful, intentional AI-assisted workflows
Provide clear creative direction and hands-on feedback, helping the team connect execution back to campaign intent
Champion a test-and-learn mindset across the team, encouraging experimentation without losing production speed
4. Quality & Governance
Ensure all AI-generated copy, imagery and video strictly adhere to brand voice rules
Enforce quality standards across all AI-assisted creative output, static and video, before it reaches clients or goes live
5. Creative Strategy & Performance Feedback
Own the creative rationale:



read performance signals shared by the media/marketing team and translate them into sharper creative decisions
Bring strong instincts for what makes paid media creative perform: hooks, pacing, format-fit, ad fatigue — without owning the underlying attribution or data modelling, which sits with the marketing/media function
6. Creative Prototyping
Build active creative prototypes, static and video, that demonstrate new customer experiences and surface trade-offs for product and marketing leadership
What We're Looking For
Extensive experience creative lead for games or a young person who has high attention to detail, with a strong background specifically in creative advertising and paid media creative
Proven creative strategy chops able to explain why a piece of creative works, not just produce it
Deep, hands-on fluency with AI production tools across image, video and audio (e.g. Higgsfield, Gemini, Claude, ElevenLabs, Grok, etc), plus Adobe Creative Suite and Figma
Demonstrated experience integrating AI tools into a deliberate, quality-controlled creative workflow; not just fast output
Fluent, expert-level English communication, written and verbal, with the ability to articulate creative rationale and AI-driven creative strategy to senior stakeholders
A robust portfolio showcasing conceptual range, high-end visual craft, and examples of AI-enhanced or AI-generated work across static and video, ideally in a paid media context
Comfortable leading strategic and creative discussions with internal stakeholders and external clients
Proven ability to manage multiple concurrent projects with attention to detail under tight paid media timelines
Analytical enough to work with performance data the marketing team hands you — not required to build or own the data models yourself
Nice to Have
Prior experience producing creative specifically for Meta, TikTok or Google paid ad networks
Familiarity with performance-creative testing frameworks (e.g. reading a creative report and knowing what to change)
Experience operating in a quick-scaled agency or high-volume production environment
Direct experience collaborating with Australian (AU) or United States (US) teams and clients
#J-*****-Ljbffr

📌 Creative Lead (New South Wales)
🏢 Loveridge Digital
📍 New South Wales