Senior Manager, Customer Enablement & Activation
Senior Manager, Customer Enablement & Activation at Snowflake.
About the role
Snowflake is on the lookout for a seasoned professional to lead customer education and activation efforts throughout the Asia-Pacific and Japan (APJ) region. This position is pivotal in embedding learning experiences into the customer journey, ensuring that clients not only understand but also maximize the potential of Snowflake's platform to meet their business objectives. You will be responsible for creating and overseeing strategic educational initiatives that enhance value realization and foster account growth.
Key facts
Location:
AU-Sydney
Engagement:
Full-Time
Team:
Educational Services
What you'll do
Oversee the educational engagement for major strategic accounts, collaborating with account teams to design tailored learning plans that ensure measurable value from training initiatives.
Provide guidance to pre-sales teams on opportunities where education can serve as a unique selling point or mitigate objections, offering scoping and solution support.
Collect and analyze insights from customer interactions to identify recurring challenges, relaying this information to curriculum development teams for continuous improvement.
Spot potential upsell or expansion opportunities by assessing customer education requirements and analyzing product usage trends.
Champion the importance of education as a fundamental element of account strategy, advocating for its role in driving consumption and customer retention.
Serve as a bridge between regional delivery teams and sales/customer success organizations, ensuring that educational resources are effectively utilized and well-known.




Develop metrics to measure the effectiveness of educational initiatives and their impact on customer satisfaction and account growth.
Collaborate with cross-functional teams to ensure alignment between educational offerings and customer needs, enhancing the overall customer experience.
Mentor and guide team members in best practices for customer engagement and education delivery.
Participate in strategic planning sessions to align educational initiatives with broader business objectives and market trends.
Create and maintain robust relationships with key stakeholders, ensuring that educational strategies are integrated into overall account management practices.
Requirements
A minimum of 10 years of experience in customer success, sales engineering, revenue enablement, or related customer-facing roles within the enterprise software or cloud technology sectors.
At least 3 years in a leadership role or as a senior individual contributor, showcasing the ability to influence across multiple teams.
Proven track record of engaging with strategic or enterprise accounts at both executive and champion levels, demonstrating strong relationship management skills.
Experience in developing or executing account-specific education, adoption, or enablement programs that yield clear business results.
Strong business acumen, with the ability to connect learning investments to metrics related to consumption, retention, or growth.
In-depth knowledge of APJ business culture and enterprise sales dynamics,



with a preference for candidates based in or willing to relocate to Singapore or Sydney.
Exceptional communication and presentation skills, comfortable engaging with C-suite executives and VP-level stakeholders.
Nice to have
Familiarity with data platforms, cloud infrastructure, or analytics companies, especially within the context of Snowflake's product ecosystem.
Experience that encompasses both pre-sales and post-sales functions, managing deal cycles and ensuring long-term account health.
Understanding of consumption-based or usage-driven revenue models and the customer behaviors that influence these dynamics.
Background in collaborating with or working within a global enablement or learning and development organization.
Established network within the APJ enterprise data or cloud ecosystem, including connections with customers, system integrators, or partners.
Ability to analyze educational and account health data to build compelling business cases or prioritization frameworks.
Skills & tools
Strategic account management
Cross-functional collaboration
Executive communication
Data analysis for education and account health
Practical notes
This full-time role is situated within the Educational Services department, providing you with substantial ownership over strategic accounts in a rapidly growing region. You will work closely with sales, sales engineering, and customer success leadership to ensure that education serves as a key driver of growth, directly influencing pipeline development, customer retention, and overall account health metrics. Your contributions will play a vital role in shaping the educational landscape for Snowflake's clients, ultimately enhancing their experience and success with our platform.
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📌 Senior Manager, Customer Enablement & Activation (New South Wales)
🏢 Snowflake
📍 New South Wales