About the role
First Aid Pro is seeking a full-time
Senior SEO Specialist
to join our dynamic Marketing team onsite at our Southport office. In this strategic & hands-on role, you will be responsible for developing and implementing comprehensive search engine optimisation strategies that drive organic traffic, improve online visibility, and support the company's digital growth objectives across a large website fleet. You'll have genuine ownership of strategy and implementation, with the opportunity to influence how we approach emerging AI-driven search technologies.
As a Senior SEO Specialist, you will play a crucial role in enhancing our digital presence and ensuring our brand reaches the right audience through effective search engine marketing initiatives. You'll also collaborate with developers on site architecture, structured data, automation projects and scalable SEO initiatives designed to support long-term organic growth across multiple websites and markets
What You'll Do
SEO, GEO & Technical SEO:
Develop and execute comprehensive national & local SEO strategies aligned with business objectives and target audience needs
Conduct in-depth keyword research, competitive analysis, and search landscape assessments to identify opportunities for growth
Optimise website content, structure, and technical elements to improve search engine rankings and user experience
Lead GEO, AEO and AI-optimised search initiatives
Manage on-page and off-page SEO activities, including link building, content optimisation, and metadata refinement
Monitor search performance metrics, track rankings, and prepare detailed analytics reports for stakeholders
Collaborate with the marketing & web development team to ensure SEO best practices are integrated across all digital initiatives
Stay current with search engine algorithm updates, industry trends, and emerging SEO technologies
Manage SEO tools and platforms to support analysis, reporting,



and ongoing optimisation efforts
Identify technical SEO issues and work with development teams to implement solutions
Mentor junior team members and provide guidance on SEO methodologies and best practices
Programmatic SEO & Development:
Partner with developers to build scalable programmatic SEO systems
Define URL structures, schema layers, indexation logic and content quality controls
QA and monitor programmatic outputs across crawl, render and SERP performance
Own SEO requirements within development sprints, including tickets and acceptance criteria
Reporting & Collaboration:
Leverage AI-assisted workflows to scale research, audits and reporting
Monitor performance using GA4, Google Search Console, Semrush and Ahrefs
Build dashboards and automations where beneficial
Collaborate with content, design and development teams
Communicate SEO strategy and performance to key stakeholders
What We're Looking For:
We're looking for a senior SEO professional who understands both traditional SEO and the rapid evolution of AI-driven search. Essentials skills & experience includes:
5+ years of professional senior SEO experience
Proven track record of successfully improving organic search rankings and driving qualified traffic to websites
Expertise in technical SEO, on-page optimisation, link building, and content strategy
Advanced proficiency with SEO tools such as SEMrush, Ahrefs, Moz, Google Search Console, and Google Analytics
Strong knowledge of Semrush, Ahrefs, GA4, GTM & Google Search Console




Hands-on experience with WordPress and Elementor
Excellent communication skills & ability to work individually and as part of a team
Excellent analytical and problem-solving skills with the ability to interpret complex data and translate it into actionable insights
Strong communication skills with the ability to explain technical concepts to non-technical stakeholders
Ability to work both independently and collaboratively within a team environment
Demonstrated ability to manage multiple projects and prioritise effectively in a fast-paced environment
What's On Offer:
Genuine ownership of SEO strategy and execution
Opportunity to influence a growing portfolio of brands
Access to leading SEO and AI tools
Training and professional development support
About Us:
First Aid Pro is a leading organisation dedicated to providing comprehensive first aid training, education, and resources. We are committed to empowering individuals and organisations with the knowledge and skills necessary to respond effectively in emergency situations. Our mission is to make quality first aid training accessible and practical for everyone. With a strong reputation in the health and safety sector, we continue to grow our digital presence and reach new audiences. We value innovation, excellence, and a genuine commitment to making a difference in our community. Join a team that is passionate about our mission and dedicated to delivering exceptional service.
How To Apply
Apply with your CV and a short cover letter outlining:
A National SEO success you've personally delivered
A SEO project or result you're most proud of
An SEO automation or AI workflow you've built and used successfully
No recruitment agencies, please. This is a full time, onsite role based on the Gold Coast & permanent Australian working rights with no restrictions are required.

📌 Senior Seo Specialist (Gold Coast)
🏢 Firstaidpro
📍 Gold Coast