The Role Alphacon Capital is looking for a senior, part-time marketing leader who can set the digital marketing strategy, direct AI-powered creative production, and manage the online presence for a growing private commercial lending business.
This is a fractional leadership role, not a full-time position.
You will set direction, build playbooks, authorise creative, and coordinate with a performance marketing agency, working ***** hours per week.
A junior offshore executor (hired separately) handles the daily production under your direction.
The operating model is AI-native.
AI tools produce content drafts, competitive intelligence, and creative assets.
You bring the marketing judgment, financial services knowledge, and strategic direction that AI cannot.
Your job is to direct and quality-control, not do everything manually.
Why This is Different AI tools handle production, you direct the output and own the quality A junior executor (offshore, full time) does the daily posting, scheduling, and production under your playbooks A performance marketing agency manages paid ads strategy, you coordinate and align with organic You work directly with the founder/CEO, no layers, no committees You shape the marketing function from the ground up for a business in growth phase Responsibilities Marketing Strategy Direction Define and maintain the marketing strategy for Alphacon Capital Set the content calendar: themes, topics, formats, cadence across all platforms Build brand guidelines and content playbooks the junior executor can follow independently Define content-to-platform adaptation rules (what goes where, in what format) Set KPIs and measurement frameworks for all channels Creative Quality Control Review and approve all creative assets before they go live Set brand standards for visual identity, tone of voice,



and messaging Provide feedback to the junior executor on creative quality, train them over time Ensure all content is compliant with financial services advertising rules Agency Coordination Own the relationship with the performance marketing agency Brief the agency on campaigns, review their recommendations, approve strategy Ensure paid and organic messaging are aligned Review campaign performance and recommend budget allocation Channel Strategy Website: content strategy, SEO direction, conversion optimisation LinkedIn: founder-led thought leadership strategy, carousel programme, engagement plan Instagram / Facebook / TikTok / X: content strategy per platform Email: EDM programme, nurture sequences, segmentation strategy Google Ads / Meta Ads: campaign strategy direction Google Business Profile, online directories, and industry listings Analytics Reporting Own the marketing dashboard and reporting cadence Weekly summary to CEO (key metrics, flags, recommendations) Monthly performance deep-dive with channel-by-channel analysis Competitor monitoring and market intelligence Playbook Development A critical deliverable: build the operating manuals that make the junior productive and replaceable.
Content calendar template, brand voice guide, platform-specific posting guides, creative brief template for AI-generated assets, compliance checklist for financial services marketing content, campaign launch and review checklists, and agency briefing template.




Requirements Experience (Non-Negotiable) 2+ years in digital marketing with progressive responsibility Financial services experience preferred: lending, banking, insurance, wealth, or fintech Has owned or managed a brand's full digital presence Experience managing or coordinating with external agencies Has built marketing playbooks, brand guidelines, or content systems that others followed Track record of measurable results (engagement growth, lead generation, brand metrics) AI Proficiency Uses AI tools regularly for marketing work, comfortable with AI-powered content and creative production Does not need to be a power user, needs to understand what AI can do and direct it effectively Comfortable reviewing AI-generated content and providing specific feedback Open to an AI-native operating model where AI handles production and humans handle judgment Working Style Can work independently with minimal oversight, this is a fractional role, not a managed one Strong communicator: can brief a junior, coordinate with an agency, and report to a CEO concisely Understands regulated marketing compliance Comfortable in a lean environment, no team layers, direct to the founder How We Work The CEO sets business strategy and approves external communications AI-powered tools produce content drafts, competitive intelligence, and creative assets A performance marketing agency manages paid advertising A junior offshore executor handles daily production under your playbooks You direct the marketing function: strategy, quality control, agency coordination, reporting Communication Timezone Weekly 30-minute video call with the CEO for alignment Async communication via Slack/WhatsApp as needed CEO operates Sydney time (AEST/AEDT) Australian-based preferred for timezone alignment

📌 Fractional Head Of Digital Marketing (New South Wales)
🏢 Alphacon Capital
📍 New South Wales