Geely is a global leader in smart electric vehicles and automotive innovation.
Own iconic brands like Geely Auto, Zeekr, Volvo, Polestar, Lotus, and hold a 17% stake in Aston Martin.
With $100B+ assets and 140,000+ employees worldwide.
30,000+ engineers & designers across China, Sweden, the UK, the U.S., and Germany.
4,000+ sales/service locations worldwide.
Fortune Global 500 company for 13 consecutive years.
Pioneering AI-driven automotive solutions with one of the largest cloud computing centers (1.02 Exaflops/sec).
Geely's Geespace launched 20 satellites to enable safe autonomous driving.
World-class digitalisation and AI-driven manufacturing.
Mission & Vision: A Sustainable Future, A Better World
Core Value: Truth-seeking & practical, hardworking & enterprising, collaborative & innovative
Role Responsibilities
The Automotive Brand Manager is responsible for developing and delivering the marketing strategy for assigned vehicle models throughout their lifecycle—from pre-launch planning through to launch, growth and run-out. The role ensures each model is successfully positioned in the Australian market, achieves commercial objectives and delivers a consistent customer experience across all marketing channels.
Working collaboratively across Product Planning, PR, Retail Marketing, Digital, CRM, Social Media, Events, Sales and external agencies, the Brand Manager leads integrated marketing campaigns that build brand awareness, generate customer demand and support dealer sales.
Key responsibilities
Model Strategy & Lifecycle Management
Develop and manage the marketing strategy for assigned vehicle models.
Align with product team to define customer positioning, messaging and value proposition.
Monitor market trends, competitor activity and customer insights to optimize marketing performance. Especially key to work closely with product team
Collaborate with product and sales teams to drive demand across the complete model lifecycle from pre-launch through to run-out.
Pre-Launch Planning
Conduct market intelligence and customer research to inform launch strategy.
Develop integrated launch communication strategies and campaign briefs.




Coordinate launch timelines, budgets and cross-functional project plans.
Manage creative development and production of marketing assets across all channels.
Support pricing, finance offer and product communication planning.
Vehicle Launch
Lead execution of integrated national launch campaigns across paid, owned and earned media.
Coordinate launch activities with PR, Retail Marketing, Digital, Social Media and Events teams.
Manage model website content, configurator updates and digital product information.
Support dealer launch readiness through marketing materials and campaign toolkits.
Monitor campaign performance, customer enquiries, test drives and sales activity, implementing optimisation where required.
Growth & Retail Marketing
Develop ongoing campaigns to sustain demand and increase market share.
Refresh positioning and messaging throughout the model lifecycle.
Work proactively with product team during Model Year changes or Facelifts to promote new product features and technology enhancements.
Collaborate with Retail team to develop model or range specific, if needed, retail campaigns, customer offers and seasonal promotions.
Partner with CRM to deliver customer retention and loyalty initiatives.
Develop run-out communication strategies and stock clearance campaigns in alignment with Sales and Product teams
Coordinate transition marketing to replacement models.
Work with product team to support product lifecycle reviews and capture market feedback to inform future launch activity.
KPIs
Successful delivery of vehicle launch campaigns on time and within budget.
Achievement of model sales, lead generation and test drive targets.
Growth in brand awareness, customer consideration and market share.




Delivery of effective retail campaigns supporting dealer sales.
Strong campaign ROI and budget management.
High-quality collaboration with internal stakeholders, dealer network and agency partners.
If you are someone who values the chance to shape a global brand in a new market and be part of the legacy of bringing accessible, inclusive and innovative mobility to Australians, Geely Auto Australia is right fit for you.
Bachelor's degree in Marketing, Business or Communications.
5+ years' experience in automotive, product or brand marketing.
Experience delivering integrated marketing campaigns and product launches.
Strong commercial, project management and stakeholder management skills.
Experience managing creative, media, social and PR agencies.
Excellent stakeholder management and communication skills.
Strong project management and organizational skills.
Confident working in a fast-paced, high-growth environment with a hands-on, solutions-first attitude
Excellent data driven decision-making skills and the ability to influence up
About Your Team
The marketing team at Geely Auto Australia is responsible for shaping the Geely brand identity in Australia. We have ambitious goals of being memorable in a sea of sameness and making an impact in a cluttered, competitive and highly regulated market.
Our main goal is to demonstrate to Australians that we are a brand that is committed to helping Australians experience innovative, accessible and inclusive mobility solutions. We work with a world class agency village, but are in charge of our own destiny and are agile in responding to changing market needs.
You will have the opportunity to have your voice heard and work within a team that is collaborative.
This role is an individual contributor within the Marketing Team.
A chance to shape the launch of a global brand in a new market
A supportive and collaborative team culture
Office & Transport
Newly renovated modern office with electric adjustable sit-stand desks.
Only a 4 mins walk from Macquarie Park Metro station to our office, easy driving access via A3, Epping Rd, and M3 nearby.
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📌 Brand Manager (Sydney)
🏢 Geely Auto
📍 Sydney