About BYD
BYD is a high-tech company devoted to technological innovations for a better life. BYD is dedicated to providing zero-emission energy solutions.
As a leading battery-electric zero-emission vehicle (ZEV) manufacturer, BYD has created a broad range of battery-electric, hybrid-electric, and internal combustion (IC) passenger vehicles. Developing electric vehicles that are intelligent and connected, BYD is inaugurating a new age of automotive innovation featuring a sleek design and an innovative user experience.
About the Role
This role will be based at BYD's Mulgrave office and will support the Marketing team in developing and executing social media strategies for BYD Australia, DENZA Australia, and New Zealand.
The Social Media Specialist will be responsible for managing daily social media activities, creating engaging content, growing online communities, and ensuring consistent brand storytelling across digital platforms.
Working closely with internal stakeholders, dealerships, and external agencies, this role will support the delivery of brand campaigns, product launches, events, partnerships, and retail marketing initiatives.
We are looking for a creative, proactive, and highly organised social media professional who can work independently, move quickly, and develop content that reflects the unique identity and positioning of both BYD and DENZA brands.
Key Responsibilities
Social Media Management & Content Execution
Community Engagement & Brand Advocacy




Campaign & Stakeholder Collaboration
Content Creation & Asset Development
Reporting & Performance Optimisation
Key requirements:
Proven experience in social media management, content planning, and digital marketing execution.
Strong understanding of social media platforms, trends, audience behaviours, analytics, and best practices.
Hands-on experience in content creation, including video production, photography, and image editing.
Ability to develop engaging content and translate brand messages into compelling customer-focused stories.
Strong organisational skills with the ability to manage multiple projects, deadlines, and content calendars.
Ability to work independently, take ownership, and operate effectively in a fast-paced setting.
Experience in community management, social listening, and user-generated content (UGC) initiatives.
Strong attention to detail with the ability to maintain brand consistency across all content and communication.
Experience working with external agencies and internal stakeholders to deliver marketing campaigns.
A genuine passion for automotive, technology, lifestyle, or consumer brands is highly desirable.
BYD Australia is under rapid expansion with plenty more opportunities to arise. If you are ready to make the most of everything you've learned so far, be challenged, work together with industry leaders, and be a part of a supportive and vibrant team, then BYD is ready for you.
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📌 Social Media Specialist (Victoria)
🏢 BYD
📍 Victoria