Location of workplace: Tweed Heads warehouse / office
Role: Full time / 8.00am – 4.30pm
ABOUT ELA & EARTH
Ela & Earth is a fast-growing Australian lifestyle brand specialising in thoughtfully designed lunchware, drinkware, bags, and everyday essentials.
As a founder-led business, we are passionate about creating exceptional products, building a strong community, and delivering memorable customer experiences through thoughtful marketing and storytelling.
As we continue to grow, we're looking for an experiencedMarketing Managerto lead our marketing function, drive brand awareness, execute impactful campaigns, and work collaboratively across the business to support our continued growth.
ABOUT THE ROLE
This is a senior, hands-on leadership role responsible for developing and executing Ela & Earth's marketing strategy across digital, social, email, partnerships, content, and campaigns.
Reporting to the Founder, you'll lead the marketing team while working closely with the Product & Brand Manager to ensure every product launch, campaign, and customer touchpoint delivers a cohesive and compelling brand experience.
This role requires someone who enjoys balancing strategic planning with execution, thrives in a fast-paced environment, and is passionate about building a brand customers genuinely love.
REQUIRED SKILLS AND EXPERIENCE
Proven experience developing and implementing integrated B2C marketing strategies aligned with business objectives.
Strong understanding of digital marketing channels including paid social, email marketing, influencer marketing and content marketing.
Experience managing marketing budgets and campaign performance.
Excellent analytical skills with the ability to interpret campaign data and provide actionable insights.
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Highly organised, proactive and process-driven.
Exceptional written and verbal communication skills with outstanding attention to detail.
Experience using marketing platforms such as Meta Ads Manager, TikTok Ads, Google Ads and Klaviyo.
Experience leading, mentoring and developing high-performing teams.
WHAT THIS ROLE INVOLVES
Oversee budget planning and allocation for marketing campaigns,



ensuring effective use of resources.
Develop and execute the annual marketing strategy aligned with business objectives.
Own the annual marketing calendar, incorporating product launches, campaigns, collaborations and seasonal initiatives.
Develop integrated marketing plans across paid, owned and earned channels.
Identify growth opportunities through market research, customer insights and competitor analysis.
Manage the marketing budget and ensure resources are allocated effectively.
Collaborate with leadership to ensure marketing initiatives support broader business priorities.
Campaign Management
Lead the planning, coordination and execution of integrated marketing campaigns in collaboration with the Paid Social Media Lead.
Campaigns include: Seasonal campaigns, Brand campaigns, Promotional campaigns, Collaborations and partnerships, Community initiatives.
Product Launches & Cross-Functional Collaboration
Work closely with the Product & Brand Manager throughout the product lifecycle to deliver successful launches and consistent brand messaging.
This includes: Developing go-to-market strategies for all new product launches, Creating launch timelines and coordinating campaign execution, Aligning marketing activity with product development and launch schedules, Translating product features into compelling customer messaging, Collaborating on campaign concepts, storytelling and creative direction, Ensuring consistency across packaging, website messaging, social media, email marketing and advertising, Providing customer insights and campaign learnings to help inform future product development, Working closely with Ecommerce, Operations, Customer Service and Warehouse teams to ensure launch readiness.
Digital Marketing & Growth
Own digital acquisition strategy across: Meta (Facebook & Instagram Ads), TikTok Ads, Google Ads (Search, Shopping,



Performance Max).
Oversee budget allocation, performance optimisation, and scaling decisions.
Work with the paid social media lead on creative testing and performance insights across all paid channels.
Own CRM and retention strategy, including Klaviyo EDMs and automated flows.
Data, Reporting & Commercial Insight
Work closely with the marketing team to analyse and report on performance across all marketing channels.
Monitor and report on key metrics including revenue, MER, ROAS, conversion rate, AOV, and retention.
Provide insights and recommendations to the Founder and leadership team.
Use data to inform decisions, prioritisation, and growth opportunities.
Team Management
Marketing team (Influencer Coordinator, Social Media & Creative Assistant, Graphic Designer and Social & Paid Media Lead)
Ecommerce team (Ecommerce Assistants).
Set clear goals, KPIs, and accountability across teams.
Coach, develop, and performance-manage team members.
Build strong structure, clarity, and execution rhythm.
Foster collaboration within the team and across other departments to align marketing efforts with broader business objectives.
WHAT WE'RE LOOKING FOR
5+ years' experience in marketing leadership, preferably within a consumer or lifestyle brand.
Proven experience managing integrated marketing campaigns.
Strong understanding of digital marketing and customer acquisition.
Experience managing marketing budgets and agency relationships.
Experience leading creative and marketing teams.
Commercial mindset with strong analytical skills.
You'll Thrive If You Are:
A solid operator who enjoys both strategy and execution.
Confident owning revenue and performance outcomes.
Highly organised, proactive, and comfortable making decisions.
Collaborative, calm under pressure, and people-focused.
Passionate about building scalable systems and high-performing teams.
WHY JOIN ELA & EARTH
Senior leadership role with genuine ownership and impact.
Work directly with the Founder in a fast-growing business.
Opportunity to shape the future of ecommerce and digital strategy.
Supportive, ambitious, and values-led team culture.
#J-*****-Ljbffr

📌 Digital Marketing Manager (Queensland)
🏢 Ela & Earth
📍 Queensland