Localsearch Operations Pty Ltd – Robina QLD
Job Type: Permanent position | Full time position
Job Description
Job Summary: Lead our SEO & Google Ads team as Head of Digital Marketing with Localsearch
shape strategy, drive results, and leave your mark on the Gold Coast.
Key Selling Points:
Lead a talented team of SEO & Google Ads strategists in Robina
Report directly to the CEO and shape company-wide strategy
A senior, hands‐on leadership role for strategy, people and performance lovers
Who are we? At Localsearch, we've been empowering Australian businesses with top-tier digital marketing solutions since ****. Today, we stand as one of the largest digital marketing powerhouses in Australia, helping over 300,000 businesses grow online. Based in the heart of Robina, just steps from Robina Town Centre, our modern office is equipped with everything you need to thrive
including an on‐site café with barista‐made coffee, high‐tech tools, and a collaborative, fun culture where your skills will shine!
What will you do? As Head of Digital Marketing, you'll take ownership of Localsearch's SEO and paid search strategy, leading a team of Digital Strategists while reporting directly to our CEO. This is a senior, hands‐on leadership role for someone who thrives on strategy, people and performance.
Develop and implement digital marketing strategies for SEO and paid search, with clearly defined plans and measurable goals
Conduct market research and analysis of search behaviour, competitor positioning, and channel trends to inform strategy
Advise the CEO on marketing investment priorities, channel mix, and emerging digital opportunities
Lead and develop a team of SEO and Google Ads Digital Strategists, setting transparent performance expectations




Conduct regular one‐on‐ones and performance reviews to grow individual and team capability
Design and oversee digital marketing campaigns across SEO and Google Ads, grounded in audience insight and defined conversion objectives
Review and approve campaign strategies to ensure best‐practice standards and deliverables are met
Oversee the SEO service offering across technical, on‐page, content, and link building disciplines
Analyse marketing performance across channels, interpreting results against KPIs and presenting recommendations to the CEO
Monitor market trends and benchmark performance against industry standards to drive continuous improvement
Who are you & what will you bring? We're after an experienced digital marketing leader who combines specialist SEO and Google Ads expertise with strong people leadership and commercial acumen. Required:
Bachelor's Degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
Relevant senior experience in a specialist digital marketing role, with expertise in SEO and paid search, ideally in a digital agency or managed services environment
Experience leading and developing a team of digital marketing strategists
Experience planning and managing digital marketing campaigns across SEO and paid search for multi‐client portfolios




Experience conducting market research and using consumer behaviour insights to shape marketing strategy
Experience at a senior level with direct engagement with executive leadership
Specialist knowledge of SEO and Google Ads
Strong leadership and people management skills, with the ability to coach and hold a team accountable
Strong marketing analytics capability, able to interpret data and translate insights into clear recommendations
Strong communication skills, able to present complex digital concepts clearly to stakeholders and clients
Highly organised with the ability to manage competing priorities without compromising quality
Nice to have:
Google Ads certification
Formal training or certification in SEO tools and methodology
Why it's great to work with us!
Barista‐made coffee daily at our on‐site café
because great work deserves great coffee
Prime location in Robina, opposite Robina Town Centre, perfect for lunch breaks or errands
Fun & supportive culture
we celebrate wins, support each other, and challenge complacency
Access to the latest tools & training
stay ahead in the fast‐moving world of digital marketing
Flexible work‐life balance
we know life happens, and we support balance
Career growth & mentorship
access our internal mentoring program and upskilling opportunities
A comprehensive wellness program supporting mental, financial and physical wellbeing, including free access to an onsite exercise physiologist
Employee perks!
Paid parental leave, free parking, gym discounts, 24/7 retail discounts and cashback offers, and special rewards for birthdays and tenure
We celebrate success BIG!
Annual company-wide conference, recognition programs, and team events to reward high performers
#J-*****-Ljbffr

📌 Head Of Digital Marketing (Queensland)
🏢 Localsearch Operations
📍 Queensland