Technical Sales Representative - Heavy Equipment Parts & Service (PSSR)
Sales Representative | Caterpillar Equipment | Canberra, ACT & Southern NSW
Market-competitive salary + Uncapped Commission + Fully Maintained Vehicle
At WesTrac, we're Made for More.
As one of the world's leading Caterpillar dealers, we offer more opportunities, more support, and more career growth. Whether you're an experienced equipment sales professional or a high-performing B2B salesperson looking for your next challenge, this is your opportunity to represent a premium global brand while building a successful career with an industry leader.
About the Opportunity
As a Sales Representative, you will take ownership of a defined territory across Canberra, the ACT and Southern NSW, developing long-term relationships with customers across construction, earthmoving, civil and related industries.
You will work closely with customers to understand their business challenges and provide tailored equipment, technology and service solutions that improve productivity, reduce operating costs and deliver long‐term value.
This is a highly autonomous field-based role that combines relationship management, strategic territory planning and proactive business development.
Key responsibilities
Manage and grow an established territory across ACT and Southern NSW
Develop strong relationships with new and existing customers
Identify opportunities to expand equipment, technology and service sales
Prepare quotations, proposals and business solutions
Negotiate and close high‐value capital equipment sales
Develop and execute territory growth strategies
Monitor market trends and identify new business opportunities
Maintain an accurate sales pipeline, forecasts and customer records
Collaborate with Caterpillar and internal teams to deliver exceptional customer outcomes
Ensure compliance with safety,



operational and customer service standards
Skills and Experience
You are a motivated and commercially minded sales professional with a passion for building relationships and achieving results.
You may have experience in capital equipment, construction, industrial products, transport, agriculture, mining, manufacturing or another technical sales environment.
To be successful, you will bring:
Proven experience in sales with a track record of achieving results
Strong negotiation, influencing and relationship-building skills
Experience managing customer accounts and growing market share
The ability to identify customer needs and deliver value-based solutions
Strong commercial acumen and business development capability
Confidence managing multiple opportunities and sales pipelines
Experience using CRM systems and sales reporting tools
Mechanical or technical aptitude
Experience with Caterpillar equipment, heavy machinery or related industries will be highly regarded
Tertiary qualifications in Business, Engineering or a mechanical trade background are advantageous
Why WesTrac?
At WesTrac, we're
Made for More
—more opportunity, more growth, and more impact. With a team of over 4,500 people nationally, we're united by our
care
for each other, our
passion
for building a better tomorrow, and our commitment to continual
evolution
.
We invest heavily in your development, offering access to our in‐house RTO******), dedicated learning pathways,



and hands‐on experience with the latest Cat® technology and future‐focused capabilities. As one of the world's largest authorised Cat® dealers, you'll be part of an industry leader shaping what's next in mining and construction.
What we offer
Financial Benefits - Paid Parental Leave & Secondary Carers Leave, Salary Sacrificing, Novated Leasing, Income Protection Insurance & more than 600 retail discounts, such as, Coles, Petbarn, Virgin, HOYTS & Crown. Purchased leave program and RDO options available.
Health & Wellness - Discounted Health Insurance, Fitness Passport to access multiple gyms across Australia & EAP access to support you and your immediate family.
Culture & Career - Personal and Team Recognition (Made for More awards), Internal Career Progression, Training & Flexibility through our award-winning WesTrac Institute
Employee Referral Program - Opportunity to receive a referral bonus for applicable roles
Additional Perks - Free parking, onsite café, bootcamp and yoga available at certain locations
Please note: WesTrac may commence shortlisting and interviewing candidates prior to the closing date and reserves the right to withdraw this advertisement earlier if a suitable candidate is appointed.
Successful applicants will be required to complete a satisfactory National Criminal History Check & Medical as part of the recruitment process.
At WesTrac, our primary focus is our people. As we look to the future, we're focused on harnessing the best talent and providing them with the support they need to achieve success. WesTrac is a member of the Diversity Council of Australia and recognise the value of and strongly support the principles of equal employment opportunities in the workplace and are committed to continue to build our workplace culture.
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📌 Technical Sales Representative - Heavy Equipment Parts & Service (Pssr) (Canberra)
🏢 Westrac
📍 Canberra