Melbourne Winery isn't your traditional winery.
We're bringing together everything we love about Melbourne - food, wine, culture, design and nightlife - to create a modern urban winery unlike anything else in the city.
Combining an urban cellar door, restaurant, wine bar, events and retail under one roof, we've created a destination where people come to discover, experience and celebrate wine in a completely different way.
About the Role
Reporting to the Group Marketing Director, you'll lead the planning and delivery of Melbourne Winery's marketing across every customer touchpoint.
Hospitality marketing doesn't happen behind a laptop. It happens in the venue, capturing content as it unfolds, collaborating with chefs and venue teams, and bringing campaigns to life where the action happens.
This is a hands-on, full-time, in-office role where you'll create content, deliver campaigns, coordinate creative projects and execute marketing that builds brand awareness, drives visitation and supports commercial growth.
From social media and digital campaigns to CRM, partnerships, events and brand storytelling, you'll have the opportunity to bring ideas to life and make a genuine impact on one of Melbourne's most distinctive hospitality brands.
We're looking for an experienced marketer who balances creativity with strategy, is highly organised and confident turning ideas into action. If you thrive in a fast-paced environment and enjoy seeing your work make an impact, we'd love to hear from you.
What You'll Be Responsible For
Brand & Marketing Strategy
Develop and execute Melbourne Winery's annual marketing plan, delivering campaigns that strengthen the brand, drive visitation and contribute to measurable commercial outcomes.
Content Creation
Create engaging photo and video content across the venue, including Reels, TikToks, photography, behind-the-scenes moments, menu launches, wine education and events.
As a hospitality business, some of our best content happens outside standard business hours. This role will occasionally require evening or weekend content capture for campaigns, launches and events.
Social Media & Community
Manage Melbourne Winery's social media channels, content calendar and online community,



creating engaging content that reflects our premium brand and encourages meaningful engagement.
Digital Marketing
Manage Melbourne Winery's website, landing pages and digital customer journey while coordinating SEO, paid media and external partners to continually improve performance and user experience.
CRM & Email Marketing
Plan, write and deliver EDM campaigns and automated customer journeys through Klaviyo, using customer insights and segmentation to increase repeat visitation, engagement and customer loyalty.
Campaigns & Events
Lead the marketing of seasonal campaigns, wine launches, signature events, private dining, weddings and corporate experiences, managing each project from concept through to execution.
Partnerships & Influencer Marketing
Build and nurture relationships with local businesses, media, creators and influencers to grow brand awareness, strengthen partnerships and create meaningful opportunities for collaboration.
Storytelling & Copywriting
Create compelling copy across social media, email marketing, website content, advertising and campaign collateral, bringing the Melbourne Winery brand to life through consistent storytelling.
Reporting & Performance
Monitor campaign performance, customer insights and marketing analytics, using data to evaluate results, identify opportunities and continually improve future marketing activity.
Brand Management
Champion the Melbourne Winery brand across every touchpoint, ensuring campaigns, content, venue collateral and customer communications remain consistent, on brand and aligned with the venue's positioning.
About You
We're looking for an experienced marketer who enjoys taking ownership, thrives in a fast-paced environment and is excited by the opportunity to help grow one of Melbourne's most distinctive hospitality brands.
You'll bring:
4+ years' experience in hospitality,



lifestyle or consumer marketing.
Proven experience creating engaging photo and video content for social media, with confidence behind the camera and a strong eye for visual storytelling.
Experience managing social media, digital campaigns, CRM and email marketing.
Excellent copywriting skills, with the ability to adapt your tone of voice across different platforms and audiences.
Confidence using Meta Business Suite, Klaviyo, CMS platforms and Canva (experience with Adobe Creative Suite is highly regarded).
Strong organisational and project management skills, with the ability to manage multiple priorities and meet deadlines.
A proactive approach and the ability to confidently manage multiple projects simultaneously.
A balance of creative thinking and commercial awareness, with an understanding of how marketing contributes to business performance.
A collaborative approach and the ability to build strong relationships with venue teams and external partners.
A genuine passion for hospitality and creating brands and experiences that people want to be part of.
Why Join Melbourne Winery?
Melbourne Winery is unlike anywhere else in Melbourne. As the city's first urban winery, we're redefining how people experience wine through hospitality, education and memorable experiences.
Leading the marketing of one of Melbourne's most distinctive hospitality brands.
A hands-on role where your ideas quickly become reality.
Variety across content creation, campaigns, digital marketing, events and brand development.
Working alongside a passionate team that values initiative, creativity and collaboration.
Genuine career progression within one of Melbourne's leading hospitality groups
If you're an experienced marketer who enjoys taking ownership, creating outstanding work and making a genuine impact, we'd love to hear from you.
As part of the interview process, shortlisted candidates will be asked to present examples of previous campaigns and content they've created, with a particular focus on social media, email marketing and brand storytelling.
Please note that only shortlisted applicants will be contacted.
#J-*****-Ljbffr

📌 Marketing Manager (Melbourne)
🏢 Melbourne Winery
📍 Melbourne