Community Pharmacy Friendly Society Ltd – Melbourne VIC
Community Pharmacy Friendly Society was established in ****, and was created as a mutual, not for-profit organisation. Over the years we have operated many pharmacies across the east and southeastern suburbs of Victoria and have owned our two current pharmacies for over 35 years. Community Pharmacy are continuing to work towards developing our partnerships with both Health professionals and community groups. Our aim is to ensure that patient-centred health solutions are available & cover the gaps in community health in our local areas. We provide our customers with convenient and personalised care, offering a complete solution to their health needs.
About the Role
We are seeking an experienced and hands-on Marketing Lead to join our team on a permanent part-time or fixed-term part-time basis.
Reporting to the General Manager, this role is responsible for planning, coordinating, and delivering practical marketing initiatives that strengthen our brand, increase customer and member engagement, promote professional pharmacy services, and support retail and service growth.
This position is a hybrid role, encouraging flexibility and autonomy working from home or any other location that permits. There will be a requirement to visit our Wantirna and Glen Huntly stores on a weekly basis in order to capture content and facilitate merchandising activations.
Our ideal candidate is a marketing professional who enjoys turning ideas into action, thrives in a collaborative environment, and is passionate about creating meaningful campaigns that make a real impact within the community.
Key Responsibilities




Develop and maintain a practical marketing plan aligned with the organisation's strategic priorities
Conduct customer research through surveys, focus groups, and in-store feedback to better understand customer needs and behaviours
Create and deliver integrated marketing campaigns across social media, website, email, SMS, in-store point of sale, and local media
Promote professional pharmacy services, including vaccinations, medication management, weight management, and other pharmacist-led services
Support membership growth through targeted campaigns, sponsorship activations, customer data capture, and community engagement initiatives
Develop content for retail campaigns, seasonal promotions, hero products, and bundled offers
Manage the monthly marketing calendar to align campaigns with store operations and seasonal health opportunities
Prepare marketing briefs for designers, printers, agencies, suppliers, and internal stakeholders
Coordinate website updates and ensure content remains accurate and up to date
Monitor social media channels and customer enquiries, escalating clinical, privacy, or complaint matters where appropriate
Track campaign performance, prepare monthly marketing reports, and recommend improvements based on customer insights and campaign results
Collaborate closely with the General Manager,



Pharmacy Operations Manager, Retail Operations Manager, and store teams to ensure campaigns are delivered consistently and effectively
About You
Demonstrated experience in marketing, digital marketing, communications, brand, or customer engagement Proven ability to develop and execute practical marketing campaigns across multiple channels
Robust copywriting skills with the ability to create engaging customer-facing content
Experience managing social media platforms, website content, email marketing, and campaign calendars
Sound judgement and professionalism when communicating within a healthcare or regulated environment
Ability to analyse marketing data and translate insights into practical actions
Excellent organisational skills with the ability to manage multiple campaigns and competing priorities
Experience working within pharmacy, healthcare, retail, membership organisations, community services, or small businesses will be highly regarded
Experience using Canva, Meta Business Suite, Google Business, email marketing platforms, website content management systems, and reporting dashboards
Proactive, collaborative, and results-driven approach with strong attention to detail
What We Offer
Prospect to make a meaningful impact within a trusted community healthcare organisation
Collaborative and supportive team environment
Diverse and hands-on role with opportunities to shape marketing initiatives
Opportunity to promote healthcare services that positively impact the local community
Ongoing professional development and career growth opportunities
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📌 Marketing Lead (Melbourne)
🏢 Community Pharmacy Friendly Society
📍 Melbourne