Zynet is seeking an experienced, hands-on Marketing Lead to execute our marketing activity with precision, creativity, and purpose, using AI as a core part of how the work gets done, not an afterthought. This is a full-time role based on-site in our Melbourne office.
This role has evolved: it's primarily a hands-on execution role, with a light layer of strategic input, where we're looking for someone who is genuinely fluent in AI-powered marketing tools and workflows and can put that to work day to day. You'll use AI to get campaigns, content, reporting and partner materials out the door faster and to a higher standard. You'll be responsible for building on our existing marketing function and leading delivery across digital campaigns, content, partner programs, and more, while building AI into the fabric of how our marketing operates.
You will also be the key connector between Zynet and our global and local strategic partners, driving co-marketing efforts and visibility across key industry sectors.
This is a unique opportunity to take a respected, well-established brand and use modern, AI-enabled marketing practices to elevate its profile in the Australian market.
Key Responsibilities
Build on Zynet's existing marketing foundations, assets and tooling, identifying opportunities to strengthen and evolve what's already working
Contribute light strategic input where useful, with the majority of time spent on hands-on delivery and execution
Lead end-to-end delivery of digital campaigns, email marketing, events and content
Tailor messaging for key industries including finance, manufacturing, transport and others




Engage with vendor and referral partners to deliver co-marketing initiatives
Build, evolve and continuously improve marketing collateral for LinkedIn, email, website and sales enablement
Develop case studies and obtain client testimonials, weaving them into proposals, website content and social channels
Drive ongoing improvement in domain authority and organic visibility, supported by regular online activity reporting
Track and report on performance metrics to support engagement and lead generation, refining activity based on results and insights
Manage and get the most out of Zynet's marketing platforms, including HubSpot, ensuring positive integration and data flow between marketing, sales and other business tools
Evaluate and recommend new AI marketing platforms and tools as they emerge, keeping Zynet's marketing function ahead of the curve
Collaborate with internal stakeholders, working visibly and proactively from the office
Skills and Experience
Demonstrated, hands-on experience using AI tools in a marketing context, for example generative AI for content and copy (ChatGPT, Claude, Gemini, or similar), AI-assisted design or video tools, and AI features within marketing automation/CMS/analytics platforms
Confidence writing effective prompts and iterating with AI tools to get high-quality, on-brand output,



not just generic AI-written content
Practical, day-to-day use of AI to get work done faster and to a higher standard, not just high-level ideas about AI's potential
Proven experience in B2B marketing, ideally within cybersecurity, IT services, SaaS or similar
Proven ability to deliver marketing programs end to end, hands-on
Experience working with technology vendors and channel or referral partnerships
Excellent written communication and content creation skills, with the judgement to know when to edit or override AI-generated drafts
Solid capability in campaign delivery across digital platforms (LinkedIn, email, CMS, analytics)
Hands-on experience with HubSpot or a similar marketing automation/CRM platform, including integrating it with other marketing, sales and reporting tools
High level of initiative, creativity and good business sense
Comfortable being embedded in a high-performing, team-oriented environment
Genuine curiosity about emerging marketing technology, with a track record of adopting new tools and platforms quickly
Why Join Zynet
Trusted and established cyber security and IT services provider with 25+ years' success
Broad client base across key industries with long-term relationships
Strong global and in-country partner ecosystem ready to be leveraged
Genuine mandate (and budget) to modernise marketing practice through AI, not just talk about it
Opportunity to lead marketing in a growth-focused, highly respected business
Friendly, values-driven team that supports autonomy, accountability and collaboration
#J-*****-Ljbffr

📌 Ai First Marketing Specialist (Melbourne)
🏢 Zynet
📍 Melbourne