Heiniger Australia, the market leader in animal fibre harvesting, are renowned for Swiss precision and quality.
We continue to grow and diversify our brands across the industries of barbering & hair styling, pet grooming, equine, cattle, agriculture, and horticulture while maintaining our dominance in the sheep shearing sector.
Everything we do is guided by our core values and roots as a family business, born out of a genuine passion for the industries that we serve.
We are
Driven by determination and passion
Pride ourselves on quality and performance
Agile and respectful in our approach
Loyal to our customers, stakeholders and staff
We are currently looking for an experienced Digital Marketing Specialist to join our close-knit team at our Perth Head Office in a Full-Time capacity.
About the Role
Responsible for the digital presence of multiple brands across a diverse range of industries.
Develop and deliver digital marketing campaigns across paid search, paid social, email marketing and website channels.
Manage website content, product launches and digital campaigns, ensuring alignment with brand guidelines and industry best practice.
Drive SEO/SEM initiatives and ongoing optimisation to improve visibility, engagement and conversion performance.
Monitor, analyse and report on campaign and channel performance, providing data-driven recommendations for improvement.
Develop and implement social media content calendars, including planning, content creation, community engagement and reporting.
Collaborate with internal teams, external partners and global stakeholders across Australia, Recent Zealand, the UK and Switzerland.
About You
Demonstrated experience in a similar Digital Marketing role (minimum 5 years).
Highly proficient in digital campaign delivery, paid search, SEO and digital optimisation.
Excellent written communication skills,



with the ability to create engaging content for a variety of audiences and channels.
Data-driven, with experience analysing digital performance and turning insights into action.
Demonstrated experience managing social media platforms including Facebook, Instagram, TikTok, YouTube and LinkedIn.
Experience with website CMS platforms such as Shopify, Neto Maropost, Craft CMS or similar.
Familiarity with email marketing platforms, digital marketing tools and campaign reporting.
Familiarity with AI applications in digital marketing and a genuine interest in ongoing learning.
Strong organisational, stakeholder management and communication skills.
Ability to work independently whilst contributing positively to a collaborative team environment.
Ability to create digital assets using design tools such as Canva or similar (desirable but not essential).
Bachelor Degree or Diploma – Digital Marketing or equivalent (desirable but not essential).
What's on Offer
Full-time Monday to Friday / Bibra Lake Head Office.
One day a week work from home (if desired).
Work collaboratively in our supportive team environment.
Be part of an established, fun, and high-performing global family business.
Work across a diverse portfolio of leading brands spanning agriculture, equine, pet grooming and professional barbering.
Opportunity to contribute to digital projects and campaigns across Australia, New Zealand and global markets.
If you're ready to make your mark as our in-house Digital Marketing Specialist, we want to hear from you.
To ensure your application is considered, please submit both of the following: a Cover Letter and a CV.
We will commence shortlisting for this position immediately – so keep your phone nearby!
Please note: Heiniger Australia will not accept recruitment agency applications or business services applications for this position.

📌 Digital Marketing Specialist (Western Australia)
🏢 Heiniger
📍 Western Australia