Job Description

Cloud TechX is a blockchain-based financial technology platform specialising in over-the-counter (OTC) trading and near-instant settlement services. The core offering revolves around rapid, compliant AUD settlement for major crypto assets (BTC, ETH, USDT, USDC), supported by institutional-grade infrastructure.

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We are looking for a Performance Marketing Manager to play a pivotal role in driving qualified institutional leads, improving acquisition efficiency, and enabling revenue growth through digital performance channels.

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Performance Marketing Strategy & Execution

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Develop and implement comprehensive performance marketing strategies across paid channels (SEM, social media ads, display, retargeting)

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Manage campaign budgets and optimise for maximum ROI across all acquisition channels

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Build tracking frameworks that capture every meaningful user interaction

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Execute rigorous A/B testing methodologies to continuously improve conversion rates

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Analyse user acquisition funnels and identify optimisation prospects

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Analytics & Reporting

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Transform complex metrics (CAC, LTV, conversion rates) into actionable strategies and create reporting dashboards that tell stories

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Develop targeting segments that find our perfect customers

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Develop dashboards to visualise performance and communicate results to stakeholders

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Implement advanced targeting and segmentation strategies across platforms

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Work with technical teams to optimise landing pages for conversion

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Utilise marketing automation tools to improve campaign efficiency

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Maintain expertise in emerging performance marketing technologies and approaches

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Requirements

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7+ years of performance marketing experience

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Fintech industry knowledge deep enough to explain blockchain at a dinner party

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Equal passion for creative campaigns and spreadsheet analysis

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A track record of driving results

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📌 Performance Marketing Manager Melbourne (Australia)
🏢 Cloudtech Group
📍 Australia