The Role
As part of our continued growth and marketing strategy, we are seeking a commercially driven Senior Performance Marketing Manager to own one of the company's most significant growth levers.
This pivotal role will be responsible for developing, executing and continually optimising performance marketing across all paid digital channels, with a primary focus on paid search (Google Ads and Microsoft Ads/Bing) while also leading paid social, video (YouTube) and emerging performance media channels.
Managing substantial monthly media investment across the Aged Care Decisions and Care Decisions brands, the successful candidate will be accountable for driving customer acquisition, lead generation and commercial outcomes by ensuring our marketing investment reaches and converts the right families at the right time across Home Care, Aged Care and Disability Care.
The successful candidate combines exceptional commercial thinking with deep platform expertise, data analysis skills and a relentless focus on optimisation.
About Aged Care Decisions
Our mission is to bring comfort to people by empowering them in their home care and aged care experience.
That is why we go above and beyond in every aspect of the company to support families on their aged care placement journey.
Aged Care Decisions (ACD) is Australia's largest Aged Care & Home Care Placement Service.
Servicing the whole of Australia, ACD assist families looking to place into Residential Aged Care & Home Care.
Our unique custom-built technology coupled with our dedicated support team allows us to find the best matched providers based on care needs and preference.
Whether the placement timeline is relaxed or urgent, our service can accommodate.
Care Decisions (CD) offers a similar system navigation and provider matching service in the disability (NDIS) space.
Aged Care Reviews (ACR) is Australia's largest residential aged care consumer review website.
It offers families information and resources to help them make informed decisions when investigating and shortlisting aged care providers.
It acts as a valuable marketing channel for ACD.
What you will be doing
Own and lead the Performance Marketing strategy across the Aged Care Decisions and Care Decisions brands, driving customer acquisition and business growth.




Manage significant monthly digital media budgets (>$500k per month) across Google Ads, Microsoft Ads (Bing), Meta and emerging paid media channels.
Develop, execute and continuously optimise Paid Search campaigns across Google Search, Microsoft Ads, Performance Max, Demand Gen, YouTube and Remarketing.
Build annual, quarterly and monthly media plans, forecasting lead volumes, acquisition costs and return on investment.
Drive continual optimisation across campaign structure, bidding strategies, keyword expansion, audience segmentation, ad copy, landing pages and conversion performance.
Monitor campaign performance daily, making real-time optimisation decisions to achieve lead, CPA, ROAS and revenue targets.
Lead ongoing A/B testing across ads, creative, messaging, landing pages, audiences and campaign structures to maximise performance.
Analyse search trends, competitor activity and emerging platform opportunities to identify new growth opportunities.
Optimise the entire lead generation funnel - from first click through to qualified lead and customer acquisition - working closely with Product, Technology and Client Services teams.
Deliver actionable reporting and insights through GA4, Google Tag Manager, Looker Studio and Aged Care Decisions CRM Portal reporting, providing recommendations that improve commercial outcomes.
Own media budget allocation across campaigns and channels to maximise lead quality, marketing efficiency and return on investment.
Partner closely with the Head of Marketing, and the marketing & digital team to deliver integrated, high-performing campaigns.
Work directly with Google, Microsoft and other platform representatives to stay at the forefront of current features, best practices and industry trends.
Who are you?
6+ years' experiencemanaging high-performing paid search and performance marketing campaigns, ideally with large monthly media budgets.
Proven expertise acrossGoogle AdsandMicrosoft Ads (Bing),



with experience in Meta Ads and other paid media channels highly regarded.
A commercially minded performance marketer with a proven track record of scaling lead generation while improvingCPA, CPL, ROAS and overall marketing ROI.
Strong analytical skills with the ability to interpret data, identify insights and make confident, data-driven optimisation decisions.
Advanced experience withGoogle Analytics 4 (GA4), Google Tag Manager, Looker Studioand campaign reporting.
Confident managing significant advertising budgets and optimising investment to maximise commercial outcomes.
A strategic thinker who enjoys being hands-on, continuously testing, learning and improving campaign performance.
Highly organised and able to manage multiple campaigns, priorities and stakeholders in a fast-paced, performance-driven environment.
Excellent communication, presentation and stakeholder management skills, with the ability to translate data into meaningful business insights.
A proactive self-starter who takes ownership, solves problems and thrives on achieving ambitious growth targets.
Strong understanding of customer acquisition, attribution, conversion optimisation and the end-to-end digital marketing funnel.
Passionate about staying ahead of industry trends, AI, automation, platform innovation and emerging AdTech/MarTech capabilities.
A collaborative team player who enjoys working cross-functionally with SEO, Content, CRO, Database Marketing & Marketing Automation team members.
A tertiary qualification in Marketing, Advertising, Commerce or a related discipline is preferred.
Experience inaged care, home care, disability or another high-consideration lead generation industrywill be highly regarded.
Join us in empowering families making informed decisions about aged care and disability care, while growing your career in a supportive, results-driven team.
How to apply
Please apply through the Apply Link, and include a cover letter and CV addressed to:
Ross Hoier - Head of Marketing
Please indicate why you believe you are a fit for this role.
As part of the application process, we will request examples of your work and outcomes you have driven across the Performance Marketing space.
All final applicants for this position will be asked to provide a National Police Clearance.

📌 Senior Performance Marketing Manager (Gold Coast)
🏢 Aged Care Reviews
📍 Gold Coast