Build a brand.
Shape its future.
Make a real impact.
Are you a strategic marketer who loves turning ideas into action?
Do you enjoy developing long‐term strategies while also rolling up your sleeves to bring them to life?
CM Laboratories is looking for an experiencedBrand & Marketing Managerto take ownership of our growingVETSENSE Animal Healthcarebrand.
This is a rare opportunity to influence the direction of an established Australian brand while working directly with senior management in a business where your ideas will be heard and your contribution genuinely valued.
VETSENSE is a trusted Australian animal healthcare brand supplying products for companion animals, horses and livestock throughout Australia.
As the brand continues to grow, we're investing in marketing to strengthen our market presence, support recent product development and drive future growth.
You'll develop long‐term marketing strategies, lead digital marketing initiatives, drive product launches, manage branding and packaging, support our sales team and help shape how customers experience the VETSENSE brand.
If you're a commercially minded marketer who enjoys both strategic thinking and hands‐on execution, and wants the autonomy to make a genuine impact, we'd love to hear from you.
Key Responsibilities
Strategic Marketing
Develop and implement a comprehensive 2–5 year marketing strategy aligned with the company's growth objectives.
Prepare annual marketing plans with measurable objectives and implementation timelines.
Develop marketing KPIs and regularly report on campaign performance and return on marketing investment.
Identify opportunities to strengthen the VETSENSE brand across all customer channels.
Monitor industry trends, competitor activity and emerging marketing opportunities, making recommendations to senior management.
Brand Management
Take ownership of the VETSENSE brand and ensure consistency across all customer touchpoints.
Develop and maintain brand guidelines.
Protect and strengthen brand identity through consistent messaging and visual presentation.
Ensure all marketing activities align with company values and commercial objectives.
Digital Marketing
Develop and execute the company's digital marketing and social media strategy.
Plan, create and publish engaging content across relevant social media platforms.
Coordinate photography,



video and digital content creation.
Manage and continually improve the VETSENSE website (WordPress).
Identify opportunities to improve SEO, customer engagement and online visibility.
Monitor digital analytics and implement continuous improvements.
Product Marketing
Lead the development, design and maintenance of product labels and packaging.
Ensure branding consistency and clear communication of product features and benefits.
Coordinate product launch campaigns and supporting marketing materials.
Develop brochures, flyers, catalogues, point‐of‐sale material and other marketing collateral.
Work closely with Regulatory and Product Development teams to ensure marketing materials remain accurate and compliant.
Sales & Business Development
Develop professional sales presentations and marketing decks for wholesalers, retailers and commercial customers.
Support the Sales Team with customer presentations and promotional campaigns.
Represent the business at trade shows, industry events and customer meetings when required.
Assist with new product launches and commercial marketing initiatives.
Project Management
Manage multiple marketing projects simultaneously.
Coordinate external suppliers including designers, printers, photographers, agencies and digital providers.
Ensure projects are delivered on time, within budget and to a high standard.
Drive continuous improvement across all marketing activities.
Skills & Experience
Essential
Degree or tertiary qualification in Marketing, Communications or a related discipline.
Demonstrated experience developing and implementing successful marketing strategies.
Experience managing brands and marketing campaigns.
Experience creating engaging social media content across multiple platforms.
Strong copywriting and communication skills.
Experience developing marketing collateral and promotional material.
Experience managing websites (WordPress preferred).




Graphic design capability using Adobe Creative Suite and/or Canva.
Excellent project management and organisational skills.
Strong presentation and stakeholder engagement skills.
Experience using AI tools (such as ChatGPT, Copilot or similar) to improve marketing efficiency and content creation.
Highly self‐motivated with the ability to work independently.
Commercially minded with strong problem‐solving skills.
Highly Regarded
Experience within the animal health, veterinary, pharmaceutical, healthcare, FMCG or manufacturing industries.
Experience supporting B2B sales teams.
Photography and/or video content creation experience.
Experience with CRM and email marketing platforms.
Personal Attributes
Strategic but hands‐on.
Creative and commercially minded.
Confident presenting ideas and influencing others.
Highly organised with exceptional attention to detail.
Comfortable working in a small, fast‐moving business where initiative, adaptability and ownership are highly valued.
Resourceful, proactive and solutions‐focused.
Able to build strong relationships across all areas of the business.
Comfortable working autonomously with minimal supervision.
Passionate about continuous improvement.
What Success Looks Like
Developed and commenced implementation of a long‐term marketing strategy.
Increased digital engagement and strengthened the VETSENSE brand presence.
Refreshed key marketing assets and product branding where required.
Supported successful product launches and sales initiatives.
Become a trusted marketing advisor to senior management.
Employment Conditions
Full‐time permanent position.
Based at our Mulgrave, NSW facility.
Five days per week in the office during your first three months to immerse yourself in the business, products and team.
Following successful onboarding, transition to a flexible hybrid arrangement with a minimum of three office days per week.
Occasional interstate travel and attendance at trade shows and industry events may be required.
Why Work for CM Laboratories?
Join a growing Australian manufacturer where you'll have genuine ownership of the VETSENSE brand, the autonomy to bring your ideas to life, and the opportunity to work directly with senior management to make a real impact on the future growth of the business.
#J-*****-Ljbffr

📌 Brand And Marketing Manager (New South Wales)
🏢 CM Laboratories
📍 New South Wales