At Porsche, we don't just craft sports cars - we cultivate careers.
For 75 years, our unwavering commitment to Innovation, Design and Performance has defined our legacy and captivated our community.
We pride ourselves on integrating cutting‐edge technology into every vehicle, setting the benchmark for an unparalleled customer experience.
About the Role: Senior Public Relations Manager
Porsche Cars Australia is seeking an experienced and commercially astute Senior Public Relations Manager to lead the planning, development, delivery and governance of public relations and earned communications activities across the Australian market.
Reporting to the Director – Marketing & Public Relations, this senior leadership role is responsible for protecting and elevating Porsche's corporate profile, product narrative and brand positioning in Australia, while ensuring alignment with local business objectives and global Porsche AG communication frameworks.
Key Responsibilities
Lead the development and execution of market‐specific PR and communications strategies aligned with our business priorities and Porsche AG direction.
Provide strategic oversight of product, corporate and brand communications to protect and enhance Porsche's reputation in Australia.
Lead national press event strategy, including media launches, drive programs, briefings and technical workshops.
Manage senior media relationships and act as a spokesperson for Porsche Cars Australia.
Lead crisis communications preparedness, frameworks and scenario planning.
Oversee PR-led owned content, including newsroom activity, local Porsche publications and special projects.
Provide strategic oversight of PR-led organic social media activity,



including content governance, tone and community management standards.
Manage PR operational planning, annual budget development, agency relationships, procurement processes, contracts and performance evaluation.
Provide strategic oversight of the press fleet program to support product communications priorities.
What You Offer
Minimum 8 to 10 years' experience in senior public relations or communications roles.
Proven leadership experience within automotive, luxury or premium brand environments.
Strong understanding of the Australian and international media landscape.
Demonstrated experience leading crisis communications and complex media issues.
Experience managing large scale product and corporate communications programs.
Robust financial acumen, with experience owning and managing PR budgets.
Excellent written, verbal and presentation skills.
High-level stakeholder management and influencing capability.
Automotive experience, which will be highly regarded.
What We Offer
Subsidised private health insurance
Annual performance incentive bonuses
Access to subsidised vehicle leasing scheme
New vehicle and Group Brand discounts
Flexibility to work arrangements
Salary packaging opportunities
Diversity, Equity & Inclusion at Porsche
At Porsche, we're driven by people. We're committed to creating a workplace where everyone feels respected, valued, and empowered to contribute. We actively seek diverse perspectives, foster inclusive leadership, and provide equitable opportunities for growth.
By embracing diversity and building a culture of belonging, we strengthen our team and our impact. Join us in shaping a more inclusive future - together.
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📌 Senior Public Relations Manager (Melbourne)
🏢 Porsche Cars Australia
📍 Melbourne