A growing Melbourne-based organisation is looking for a commercially minded B2B Brand Marketing Specialist to turn an established strategy into compelling campaigns, content and customer experiences.
The Opportunity
This role sits at the intersection of brand, integrated campaigns, content, commercial storytelling and impact
You will take complex ideas and translate them into transparent, credible marketing that captures the attention of senior decision-makers and supports meaningful business growth.
You will have genuine ownership of campaign delivery and brand storytelling, while being supported by an established strategy, senior marketing guidance and internal creative resources.
What you'll be doing
Working closely with the leadership team you will:
Turn an established marketing strategy into an actionable campaign plan
Develop integrated B2B campaigns from concept through to delivery
Create clear and persuasive narratives around complex commercial topics
Produce thought leadership, customer stories, digital content and sales collateral
Coordinate campaign execution across design, CRM, social and digital channels
Support partner, vendor and stakeholder campaigns
Help plan and deliver events, conferences and industry engagement
Maintain a consistent, commercially credible brand voice
Measure success through engagement,



enquiry and business impact—not likes alone
Attend events and conferences to represent the organisation
About you
You are likely to be a hands-on B2B marketer who can move comfortably between strategic thinking and practical execution.
You will ideally bring:
Demonstrated experience delivering B2B marketing or integrated campaigns
Full Australian Working rights
Strong brand storytelling, writing and messaging capability
The ability to simplify complex information without losing its commercial substance
Experience translating an existing strategy into practical execution
Confidence communicating with senior stakeholders and commercial audiences
A clear understanding of how marketing supports awareness, pipeline and revenue
Genuine interest in sustainability, social impact, responsible business or purpose-led organisations
Strong campaign, project and stakeholder management skills
The ability to brief and coordinate creative, CRM, digital and social resources
Comfort representing a business at events and industry forum
What's on offer
$95,000–$110,000 + Super
Hybrid working
Genuine scope to shape a growing B2B brand
A pathway into broader leadership as the business scales
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📌 Brand Marketing Specialist (Melbourne)
🏢 TalentWeb Consulting
📍 Melbourne