As Australia's leading sleepwear designer brand, Peter Alexander is well established with over 35 years in the retail market. With a strong online presence and over 140 stores across Australia, New Zealand and the UK, Peter Alexander is a brand that is growing and you want to be a part of!
If you consider yourself an expert in Social Media then this is the job for you. From content creation, organic posts and paid advertising to community management and everything in between, this role lives and breathes Social Media!
About the Role
As the Social Media Specialist, you'll be the subject matter expert, playing a key role in shaping and delivering Peter Alexander's social media presence across all platforms and global markets. You'll collaborate with our Marketing, Online, and Product teams - and even Peter himself, to craft engaging content that supports both online and in-store campaigns. Working in a fast-paced environment, this role sits within the dynamic Online & Marketing team and is responsible for driving the brand's engagement and performance across social media channels, including META (Facebook and Instagram), TikTok, Pinterest and LinkedIn.
We are looking for someone who is passionate about social media - you don't just use it, you own it. If you're always ahead of the trends, we want you on our team!
Key Responsibilities
Content Creation & Management
Execute the social media content calendar in line with marketing campaigns across all markets
Create, source, and repurpose high quality content to drive engagement and interaction
Schedule, post, and moderate across all social platforms to maintain a consistent and active presence
Be the voice of Peter Alexander online - responding to customer comments and messages, fostering genuine community engagement and ensuring a positive brand experience
Paid Social Campaigns
Plan, develop, and execute targeted paid social media campaigns designed to drive awareness, traffic and conversion




Continuously optimise ads to maximise performance, ROI and audience reach across platforms
Track, manage and report on campaign budgets to ensure accuracy and efficiency
Stay ahead of emerging social media trends, platform updates and audience behaviours to keep our strategy fresh and forward-thinking
Collaborate with internal teams and stakeholders to refine and evolve our social media approach, ensuring alignment with business objectives and strategy
Bring creative ideas and innovative thinking to help the brand stand out in a competitive social landscape
Reporting & Insights
Deliver regular reports on performance and translating data into transparent, actionable insights
Conduct competitor and industry analysis to identify opportunities, inform content direction and guide future strategy
Use analytics to continuously refine content and campaign effectiveness
Who We're Looking For
We are on the hunt for someone with 2+ years of experience in social media, that is passionate about online and retail, who has a creative mind and likes to look at the numbers as well.
Tertiary qualifications in Marketing, Digital Media or a related field
Experience in retail (fashion is preferred but not essential)
Experience & expertise in META Business Manager and platform analytics tools
Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator)
Experience in video editing (Premier Pro or similar) would be beneficial
Proactive with a high level of initiative and ability to multitask
Excellent communication skills, both written and verbal
Ability to adapt to change in priorities and work with a sense of urgency
High level attention to detail
Can do attitude with a willingness to learn
Ability to work autonomously and be hands on
If you are obsessed with social media, its role in building brands and are a passionate digital storyteller with a knack for content creation, community engagement and strategic campaign execution – this could be your dream role.
#J-*****-Ljbffr

📌 Social Media Specialist (Melbourne)
🏢 Peter Alexander
📍 Melbourne