05 Aug
|
Absolute Domestics
|
Queensland
05 Aug
Absolute Domestics
Queensland
Established national brand, not a startup gamble
This is a doing role.
You won't be building strategy from scratch or getting lost in politics — our CMO owns the plan and the direction. Your job is to bring it to life brilliantly, hands-on, and move the numbers.
Absolute Domestics is Australia's largest domestic cleaning agency. For 33 years we've connected households across Australia and New Zealand with quality, vetted cleaners — regular, once-off and end-of-lease cleans, plus funded NDIS, Aged Care and DVA programs.
We're not what you'd assume. Behind the brand sits a real technology and marketplace business: four websites, a custom CRM, a cleaner app with GPS check-in, an integrated payments platform, and a recruitment engine placing thousands of independent contractors. Every campaign balances client demand against cleaner supply, region by region — marketplace marketing without the startup chaos.
We're in a growth phase, and we need a great executor to make the marketing plan happen.
What you'll do
Deliver our CRO / A/B testing on the booking funnels
Build and run email and lifecycle campaigns for nurture, retention and win-back
Support cleaner recruitment marketing — supply matters as much as demand
Help us show up in AI search results (ChatGPT, Gemini, Google AI)
You'll have a transparent brief from the CMO and the freedom to execute it well. Your KPI is simple: new client bookings per month. Not impressions. Not activity. Bookings.
Who you are
7+ years hands‐on in lead‐gen or consumer services
A genuine maker — you write the ad, edit the landing page, read the GA4 report and build the email yourself
Happy executing to a clear strategy rather than setting it — you'd rather do great work than run a department
Why this role
A clear plan and an experienced CMO to work to — direction without the guesswork, and someone to learn from
Real impact — your work drives help for thousands of households and work for thousands of cleaners, visible in the numbers every week
Real support — great customer service team and recruitment team, a paid media specialist plus offshore SEO, design and dev already in place
Scale without bureaucracy — a household name in our category, decisions made fast
The details
Brisbane bayside (Cleveland) — brand-new custom HQ, free in office parking, none of the CBD commute crawl
Full-time; open to a school-hours arrangement for the right person
#J-*****-Ljbffr
📌 Marketing Manager (Queensland)
🏢 Absolute Domestics
📍 Queensland