Head of Marketing | Healthcare Staffing | Growth, Brand & Digital
At Acacium Group, we're building Australia's leading healthcare staffing brands, connecting healthcare professionals with the organisations that need them most.
We're looking for a commercially minded Head of Marketing to lead the next phase of growth across our healthcare, aged care and childcare businesses. This is a senior leadership role with a clear mandate: drive candidate attraction, support client acquisition and deliver measurable impact on business performance.
This is not a role focused solely on brand awareness. We want someone who can translate marketing activity into tangible outcomes including candidate growth, filled shifts, client acquisition and return on investment.
What you'll be doing
You'll develop and execute a marketing strategy that supports our growth ambitions across multiple healthcare staffing brands and markets. Working closely with business leaders across Australia and internationally, you'll ensure marketing priorities align with workforce demand, client growth and commercial performance. You'll also play a key role in shaping our brand strategy, market positioning and customer experience as we continue to evolve and grow our healthcare staffing portfolio.
Key responsibilities include:
Leading candidate attraction strategies across healthcare, aged care and childcare sectors
Delivering multi-channel marketing campaigns across digital, social, websites, CRM and paid media
Driving client acquisition initiatives and supporting tender and proposal activity




Building marketing dashboards and reporting frameworks that clearly demonstrate ROIOwning website performance, SEO and conversion optimisation
Managing the marketing budget and investment across attraction channels
Leading content strategy and brand positioning
Partnering with Directors and operational leaders to solve workforce supply challenges
Collaborating with marketing leaders across Acacium Group's global brands on international attraction initiatives
What we're looking for
You are a strategic marketing leader who is equally comfortable discussing brand positioning, campaign performance and commercial outcomes.
You'll bring:
Proven experience leading marketing functions in a growth-focused workplace
Strong digital marketing and campaign management expertise
Experience managing budgets and demonstrating measurable ROI
Advanced analytical and reporting capability
A data-driven approach to decision making
Excellent stakeholder management and communication skills
The ability to translate business objectives into effective marketing strategies
Experience within recruitment, healthcare, staffing, workforce solutions or other service-based industries will be highly regarded.
Opportunity to shape and lead the marketing strategy for a growing healthcare staffing business
Work directly with executive leadership on growth priorities
Influence candidate attraction, client acquisition and workforce outcomes at scale
Be part of a global organisation with access to international brands, expertise and collaboration opportunities
Sydney-based role with work from home Wednesdays
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📌 Head Of Marketing (Sydney)
🏢 PULSE Staffing
📍 Sydney