Industry-leading hearing aids and accessories
Leading scientific research into hearing loss
Equipment and software for hearing care professionals
Role Purpose (Why does the role exist?)
The Marketing Coordinator will provide hands-on support to the marketing team, with a strong focus on digital campaign execution, content creation, customer marketing support, and cross-functional coordination.
The role will work closely with the Digital Marketing Manager, designers, and the broader ANZ marketing team to ensure that all eDM campaigns are launched on time, digital content is published across relevant owned and paid channels, and digital materials are available on MyOticon, our online web shop.
This role is execution-focused and operational, supporting the delivery of digital campaigns and assisting customers with their own online and offline marketing activities.
Key Accountabilities:
B2B communications
Create effective eDM campaigns with the support of in-house designers
Send eDM campaigns and communications using the DEEP platform
Provide detailed eDM reports to the Sales team to support follow-up activities
Create new reports and set up marketing campaigns in Salesforce
Maintain the CRM database, including leads, contacts, and accounts
Review the performance of eDM communications using detailed dashboards
Social media marketing
Localise social media content created by Head Office
Create B2B and B2C social media content to support local initiatives
Follow the social media calendar and schedule Facebook and LinkedIn posts in Hootsuite
Manage and update social media audiences and create effective advertising on LinkedIn and Meta
Respond to customer comments on social media with support from the Audiology team
Website management
Localise pages created by the web team in Head Office




Keep the website up to date by adding new local blog posts, webinars, and campaign pages
Create event pages in Eventbrite and manage online B2B events from beginning to end
Support our professional network of hearing care professionals with their marketing activities
Identify recent ways to support customers and their businesses
Train customers on marketing best practice to build strong marketing foundations
Review the performance of customer marketing activities at the end of each month
Track all customer marketing activities and touchpoints using the activity planner
Increase usage of our online web shop, MyOticon, through targeted eDM campaigns
Keep MyOticon up to date with the latest marketing assets, courses, and technical sheets
Manage promo codes, banners, and welcome messages on the platform during product launches
Extend the reach of B2B communications by using the News section on MyOticon
Support and reporting
Review the performance of all digital marketing activities at the end of each month
Track digital marketing spend in line with the latest digital marketing budget
Maintain organised records of assets, stock, and campaign documentation
Identify innovative ways to achieve digital marketing KPIs
Maintain up-to-date marketing skills through ongoing training and development
Assist the Digital Marketing Manager with digital projects, including video shoots
Support the Sales, Audiology,



and Marketing teams as required
Qualifications:
Tertiary qualification in Marketing, Communications, Business, or a related discipline, or equivalent practical experience.
Experience (The minimum amount of experience required to perform the role)
2-4 years' experience in marketing coordination, marketing communications, or digital marketing
1-2+ years' experience in digital marketing and managing social media channels
1-2+ years' experience in sending eDMs using a CRM platform
Experience updating websites through a CMS
Experience creating campaigns and reports through a CRM
Experience in marketing measurement, reporting, and analytics
Familiarity with B2B or healthcare-related marketing environments
Experience using marketing tools or platforms such as Adobe Creative Suite, Canva, project management tools, Sitecore, and Salesforce
Experience using generative AI tools to improve efficiency
Skills and Abilities (Individuals capabilities, include level of proficiency)
Good knowledge of platforms used for sending eDMs and managing social media content
Excellent organisational and prioritisation skills
Ability to make decisions based on analytics
Ability to work collaboratively within a team and manage key stakeholders
Creativity and problem-solving skills
High attention to detail
Ability to prioritise tasks and meet deadlines
Demonstrated initiative and self-motivation
Ability to work effectively across AU and NZ teams
Familiarity with B2B or healthcare-related marketing environments
Good understanding of Hootsuite, Salesforce, and Sitecore
Experience using marketing tools or platforms such as Adobe Creative Suite, Canva, and project management tools
#J-*****-Ljbffr

📌 Digital Marketing Coordinator (7Months Contract) (Sydney)
🏢 Oticon
📍 Sydney