At Best & Less, we believe every CUSTOMER deserves the BEST — and we work hard to deliver it for LESS.
While we're proud of our products, our real strength is our people. Our culture is grounded in our TEAM&i; values: Teamwork, Excellence, Accountability, Make it Happen, and Integrity. They guide the way we work, create, and show up for each other.
The Role
The Digital Marketing Manager is responsible for leading the development and execution of digital marketing activity across all channels.
This role combines commercial accountability, team leadership, and innovation to drive sustainable growth and deliver the Omni Channel Digital Marketing roadmap.
As a key leader within the Online team, this role partners closely with eCommerce, Marketing, Retail, Merchandise, Technology, and Data teams to deliver a seamless omnichannel customer journey.
What You'll Do
Lead, inspire, and develop a high-performing digital marketing team through coaching, mentoring, and capability building
Create a culture of accountability, collaboration, innovation, and continuous learning
Encourage experimentation and adoption of new technologies, tools, and ways of working, including AI-enabled marketing practices
Act as a trusted advisor and strategic partner across the business
Develop and deliver the Omni Channel Digital Marketing roadmap aligned to business objectives
Define investment levels and ensure strong return on investment (ROI)
Ensure performance is measured effectively, with clear visibility of incremental omni-channel impact
Align internal and external stakeholders to deliver strategy with executional excellence
Develop and execute customer acquisition and revenue growth strategies across paid search, SEO, paid social, display, affiliate, and emerging channels
Own the end-to-end search strategy (paid + organic) to maximise visibility, traffic, and conversion
Manage agency and platform partners across Google, Meta, TikTok, and SEO programs




Monitor and optimise performance against key KPIs including ROAS, CPA, conversion rate, and customer lifetime value
Lead ongoing testing and optimisation across creative, targeting, landing pages, and customer journeys
Drive SEO performance including traffic, rankings, and revenue
Evolve SEO strategy in response to changing customer behaviour in an AI-driven search landscape
Grow non-brand traffic through content, site optimisation, and technical SEO improvements
Lead SEO initiatives including site migrations and structural improvements
Embed AI into search and digital marketing strategies to enhance performance and efficiency
Leverage AI tools for targeting, bidding, content creation, and reporting
Build team capability in AI across marketing channels
Establish governance and best practices for responsible AI usage
Oversee analytics and insights, ensuring GA4 is optimised and delivering meaningful business data
Manage external analytics partners and maintain best practice frameworks
Drive insights into customer behaviour across the funnel
Lead A/B testing across audiences, creative, offers, and landing pages
Deliver insights on customer journeys, conversion, and lifetime value by channel
Why work for us
A supportive, collaborative team environment — we work hard and have fun doing it
The opportunity to work with an iconic Australian value-focused retail brand
Access to Sonder Employee Assistance Program
Career growth opportunities in a dynamic, people-focused retail environment
At Best & Less, we are all about making it easy for Australian families to look and feel their best at great value prices. We are proud of our products and prices, but we know that our magic is in our people and our culture. We value and nurture outstanding talent, believe in promoting from within, and we celebrate success with enthusiasm.
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📌 Digital Marketing Manager (New South Wales)
🏢 Best & Less
📍 New South Wales