We're known for being the country's most popular rewards program, helping over 10 million Australians get more of what they value beyond the checkout. And through our extended network of partnerships with other nationally recognised brands, we make every day simpler, easier and more rewarding for our members. Plus, we're also the winner of Canstar Blue's ****, **** and **** Most Satisfied Customer award for Rewards Programs
But,we'remore than the card you carry around in your wallet or the app on your phone!Our diverse team islocatedall over Australia, and our incredible office islocatedright in the heart of Melbourne CBD.Staying true to our flexible working policy and people-centric culture, we ensure all our team members are set up to work remotely across Australia. We are outcomes-focused, and everything we do is aligned with our core principles - Own, Act and Inspire.
Your Role
Owns lifecycle strategy across the full customer journey, defining and optimising how Flybuys drivesacquisition, activation, engagement, retention and reactivation.
Translates customer insight, behavioural data and commercial priorities into a scalable lifecycle growthsystem that improves engagement, usage, retention and value creation.
Some key responsibilities include:
Build and manage lifecycle roadmap balancing customer, commercialand delivery constraints
Use insight and data to prioritise cohorts, journeys and opportunities
Define channel roles across app, push, eDM, paid, social and partnerenvironments
Lead test-and-learn programs with clear hypotheses, measurementand optimisation
Align Product, Data, Brand, Partner and delivery teams on lifecyclepriorities
Build lifecycle capability, standards and ways of working
Establish performance rhythms, dashboards and insight-ledoptimisation
Link lifecycle activity to ROI, customer value and partner outcomes
Ensure compliance with privacy, legal,



brand and customer experiencestandards
Your Experience
Lifecycle marketing, CRM and engagement strategies
Customer behaviour, segmentation and journey design
Data, analytics and performance measurement
Channel orchestration across owned and paid channels
Marketing technology, automation and personalisation
Strategic lifecycle planning and prioritisation
Data-driven decision making and insight translation
Strong stakeholder influence across Product, Data and Marketing
Experimentation design and optimisation
Clear decision-making and trade-off framing
Significant experience in lifecycle marketing or CRM
Experience defining lifecycle strategy and translating into roadmaps
Experience improving engagement, retention and lifecycle performance
Experience leading cross-functional marketing and product initiatives
Experience with experimentation, segmentation and data-led marketing
Customer-first with strong commercial judgement
Outcome-focused and performance-driven
Structured and evidence-led in decisions
Influences effectively across functions
Builds capability and accountability in teams
Comfortable with ambiguity and trade-offs
We offer our valued team members a stack of exclusive advantages! To name a few...
Flybuysflex | work from anywhere, measured on outcomes
Two well-being days per year!
Volunteer leave
Ongoing learning & development programs and opportunities
My Coles and Wesfarmers team member discount card
Be Well Programs – Mind/Body/Soul
Quarterly All Team events
Hybrid social events
New starter kit merchandise
We value ways of working that work for everyone and use our different strengths to make us stronger. We work hard to make sure everyone's voice is heard and respected equally, regardless of identity, background, position, ability or lifestyle.
It is a condition of employment that successful applicants undergo a National Police Check prior to commencing.
#J-*****-Ljbffr

📌 Senior Lifecycle Managerhybrid (Melbourne)
🏢 Flybuys
📍 Melbourne