North Shore, Sydney | $115,000 + super | 4 days on-site with parking, 1 day from home | Full time, permanent
Recruited exclusively by Big Wave Digital.
The business
Our client is an Australian SaaS technology platform combining connected IoT hardware with software, giving customers real-time visibility over assets and infrastructure spread across huge distances. Instead of physically checking things, they see everything in one place and make faster, better-informed decisions.
They're past proving the concept. The product works, customers rely on it daily, and they're expanding into a fully connected ecosystem of sensors, automation and intelligence. The ambition is to lead the category globally.
Real product, real customers, genuine momentum, and a team of smart, ambitious people who move quickly and expect the same.
The role
The marketing function is being built out and this is the second hire in the digital team. You'll work directly alongside the Digital Marketing Manager, who owns the strategy. Your job is to make it happen.
This is a hands-on, executional role. You'll be in the platforms every day, building campaigns, shipping landing pages, sending emails, updating the website and pulling the numbers together. If you like owning the doing and seeing your work go live quickly, you'll enjoy this. If you're looking for a role where you brief others and review their output, this isn't it.
What you'll do
Paid media
Build, launch and optimise campaigns across Google Ads, Meta and other paid channels
Set up audiences, write and traffic ad copy,



manage budgets and pacing, and run structured tests on creative and messaging
Monitor performance daily and make the optimisations that move CPL and conversion rate
Website and conversion
Build and update landing pages, keep the website current and accurate, and improve the paths that turn visitors into enquiries
Run A/B tests on pages, forms and calls to action
Support on-page SEO and content publishing
Email and lifecycle
Build and send email campaigns and automated customer journeys
Manage list segmentation and personalisation
Support onboarding, engagement, renewal and expansion campaigns
Measurement and reporting
Own campaign tracking, UTMs, conversion setup and tag management
Build and maintain performance dashboards
Produce regular reporting that tells the team what's working and what needs to change
Content and creative support
Work with the content and design team to get assets produced and campaigns out the door
Manage organic social scheduling and publishing
Keep campaign calendars, timelines and asset delivery on track
What we're looking for
2 to 5 years in a hands-on digital marketing role, agency or client side




Genuine platform experience across Google Ads and Meta, and comfort learning whatever else is needed
Practical skills across at least a few of: email marketing platforms, CMS and landing page builders, GA4, Google Tag Manager, CRM, SEO
Someone comfortable being across a broad range of channels rather than deep in only one
Solid attention to detail. Tracking set up wrong, a broken form or a typo in a send all cost real money
Clear communicator who can explain performance in plain language
Curious and self-directed. You'll get direction, not a script, and the processes are still being built
Comfortable using AI tools to work faster
Prior experience in tech, IoT or B2B is a bonus, not a requirement. Curiosity about how the product works and who uses it matters more.
What you get
4 days on-site at the North Shore office with parking provided, 1 day from home
Direct mentorship from an experienced digital marketing leader in a small team where your work is visible
Breadth across the full digital stack rather than one narrow channel
A growing business with room to progress as the marketing function scales
How they work
Stay close to customers. Build what they need, not what you think they want
Use evidence to make decisions. Intuition is a starting point, data is the final word
Move with urgency. Act with purpose and avoid unnecessary complexity
Own the outcome, not just the checklist
Simplify wherever possible
#J-*****-Ljbffr

📌 Digital Marketing Coordinator - Saas - $115K + Super (Sydney)
🏢 Big Wave Digital
📍 Sydney