Vuly is an Australian-owned outdoor play company designing category-leading products used by families worldwide.
We're known for engineering-driven design, high safety standards, and products that ship at scale into global markets.
What we design gets manufactured, tested, certified and delivered.
This is real product design, not concept theatre.
The Opportunity
We're looking for an experienced Industrial Design Director to lead our product design function, reporting directly to the CEO.
The mandate is straightforward: make sure multiple major products are designed and delivered on time for key seasonal launches, Christmas included.
The Role in Practice
At any given time Vuly may have up to 10 products in active development, each led by an individual Industrial Designer.
Every designer is backed by:
A dedicated DFM specialist in Malaysia
A shared services group of plastics engineers, toolmakers and safety specialists across Kuala Lumpur and China
Your job is to coach, guide and unblock those designers so products move cleanly from concept to production without slipping.
What You'll Do
Lead and coach a team of Industrial Designers across multiple concurrent products
Keep design work moving on schedule through development, DFM, tooling and production
Translate design parameters and brand direction from the CEO into executable outcomes
Hold consistency across Vuly's design language and product standards




Support designers through decisions and trade-offs without micromanaging them
Work closely with DFM, engineering, tooling and safety teams across Asia
Escalate early when a launch date is genuinely at risk
How This Role Works
Design direction and brand parameters come from the CEO.
Once you're aligned on those, you run the function.
CEO contact is typically high-level alignment and periodic check-ins rather than day-to-day involvement — this is a high-autonomy role, and it suits someone who wants the decisions to be theirs.
Success is measured simply: products ship on time, particularly into peak season.
What We're Looking For
10+ years' professional experience in Industrial or Product Design
A proven record of taking physical products through to mass production
Robust command of plastics, tooling and manufacturing constraints
A refined design sensibility, with an appreciation for restrained, functional design
Confidence leading senior designers without becoming the bottleneck
Solid coaching ability and clear judgement under pressure
High proficiency in SolidWorks
Comfort with commercial timelines and genuine delivery accountability
Why This Is Worth a Look
Direct line to the CEO — short path from decision to build
Ownership of multiple high-impact product launches
Global manufacturing and DFM support already in place
High trust, low bureaucracy
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📌 Industrial Design Director (Queensland)
🏢 Vuly Play
📍 Queensland