Leverage data and digital strategy to drive growth
Expand into international markets
AusIMM is the peak body for professionals in the resources industry, proudly named the **** Association of the Year. We deliver world class professional development, global networking and an outstanding membership program to support the careers of members and industry professionals in the resources sector.
About the role
Help to drive the digital marketing strategy for AusIMM's expanding portfolio of online courses. Generate and nurture leads, optimise customer journeys and drive enrolment growth acrossnational and international markets.
As the Digital Marketing Specialist, you will:
Lead end-to-end planning and delivery of integrated marketing campaigns for online courses, ensuring targets are met
Develop compelling campaign positioning, messaging frameworks and creative direction
Deliver multi-channel campaigns across digital, email, social, web and paid channels, including content curation and asset development
Drive lead generation and conversion strategies across key international markets
Optimise the full marketing and enrolment funnel, including audience segmentation, messaging and nurture journeys
Analyse campaign and digital performance data to generate insights, optimise performance and maximise ROI
About you
You are a dynamic marketing professional with a proven ability to create and execute impactful digital marketing campaigns. Combining creative flair with meticulous planning, you craft content that captivates and engages audiences.



Your success is driven by a commitment to using data-driven insights to refine strategies and achieve outstanding results.
With exceptional organisational and interpersonal skills, you excel at managing competingpriorities and fostering a collaborative environment. You lead by example, and help to support your team while building strong, productive relationships with both internal and external stakeholders.
Skills and experience
Tertiary qualification in marketing, communications or related discipline, with 4+ years' relevant experience
Proven success delivering integrated, multi-channel marketing campaigns with measurable results
Robust content and communication skills, with the ability to tailor messaging to diverse audiences
Hands-on experience across digital channels, including websites, social media and experience managing paid advertising campaigns across platforms such as Meta, LinkedIn and Google
Data-driven approach, with strong analytical skills to interpret performance and optimise results
Work with a team of passionate professionals driving real impact.
Be part of an award-winning association recognised for excellence.
Enjoy a collaborative and supportive workplace culture.
Benefit from flexible work arrangements and professional development opportunities
AusIMM is committed to an equal, diverse and inclusive workplace. We encourage applications from people of all ages, ethnicities, nationalities, identities, and cultures including those living with disabilities, Aboriginal and Torres Strait Islander peoples, LGBTQI+ community.
Applications are open to those with full working rights in Australia. Please note that only shortlisted candidates will be contacted.
#J-*****-Ljbffr

📌 Digital Marketing Specialist (Melbourne)
🏢 AusIMM
📍 Melbourne