Whites Group is an energetic and progressive Australian Family‐owned business that isgeared for growth.
We are akey supplierto both theRetail Home ImprovementandRural Hardware markets.
Being a part of the Whites family means you benefit from and contribute to agreat team culture.
We don't have Values, we live them!
Our people are the most important resource we have, and we take the time torecognise and rewardthem and provide an environment that isflexible and supportive.
We are seeking an experiencedSenior Product Managerto own theend‐to‐end product strategy and performanceacross a diverse portfolio of garden, landscape and outdoor living categories.
Reporting to theHead of Products & Marketing, this role owns end‐to‐ end product management — from category strategy and range architecture through to new product development, commercialisation and lifecycle governance.
Key Responsibilities
Leadcategory strategy and product directionacross plant support, protection, landscaping, outdoor containment and garden solutions
Using market, competitor and trend insights to inform decisions
Ownrange architecture and assortment design, optimising mix, value tiers and channel fit
Drivenew product development (NPD)from ideation through to launch, using structured governance processes
Build deepcustomer,



shopper and market insightto guide range and investment decisions
Manage thefull product lifecycle, ensuring accurate product data, documentation and disciplined decision‐making
Developcommercial business casesand support profitable growth through range optimisation
Plan and delivergo‐to‐market launches, including sales tools, training and internal communications
Overseequality, compliance and risk management, working closely with Supply Chain and Operations
Design and deliverproduct trainingto build capability across the business
Operate as a senior Leader as a part of the business Senior Leadership team (SLT)
Skills/Experience
5+ years' experience in aSenior Product Manager or Category Managerrole
Strong capability inrange architecture, NPD and lifecycle management
Experience working withmajor retail or reseller channels(e.g. hardware, rural, industrial or similar)
High commercial acumen with the ability to build and evaluate business cases
Confidence working cross‐functionally and withoffshore suppliers
Solid attention to detail acrossproduct data, compliance and quality
Excellent communication skills and the ability to influence at all levels
we offer an attractivebase salary + bonus + super.
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📌 Senior Product Manager (Sydney)
🏢 Whites Group
📍 Sydney