Associate Client Director, Social & Influencer
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About Edelman
Edelman is a global communications firm built on the belief that earned attention drives real impact. We help some of the world's most ambitious brands earn trust, relevance and connection through ideas that live at the intersection of culture,mediaand technology.
In Australia, our Social & Influencer team sits at thecentreof this approach — bringing together strategists, creatives, mediaspecialistsand storytellers to deliver work that is social by design and earned at its core.
We believe the best ideasdon'tinterrupt — theyparticipatein culture, sparkconversationand inspire action.
CLIENT DIRECTOR – SOCIAL & INFLUENCER
Role Overview
We'relooking for aClientDirector to lead one of our most exciting global sporting briefs, sitting at the heart of culture,fandomand real-time conversation.
This role is designed for a social-first leader — someone who understands how audiences behave, how content travels, and how to turn moments into momentum.You'lllead the development of a energetic, always-on social ecosystem while orchestrating high-impact campaign moments that cut through at scale.
As a senior leader in the Social & Influencer team,you'llcombine strategic thinking, creativeinstinctand operational excellence to deliver work that earns attention, drivesengagementand delivers measurable impact — grounded in Edelman's earned-first, integrated approach.




You'llalso play a critical role in bringing together teams across Edelman Australia, ensuring seamless, integrated delivery across markets,disciplinesand time-sensitive moments.
WhatYou'llDo
Build the Social Engine
Develop and lead a ***** monthsocial ecosystem strategy spanning hero moments and always-on content
Define channel roles across TikTok, Instagram,YouTubeand emerging platforms
Create frameworks that allow content to scale, flex and respond in real time
Ensure everything we do is culturally relevant, insight-led and built to travel
Own the end-to-end creator ecosystem — from strategy andselectionthrough to contracting andoptimisation
Build meaningful partnerships with creators that feel authentic and culturally connected
Continuously refine approach based on performance, platformshiftsand audiencebehaviour
Oversee content calendars,productionand approvals across a quick-paced, high-volume environment
Ensure content is platform-native, creatively strong and delivered at pace
Lead real-time content planning around key moments, reacting quickly and confidently when opportunities arise
Stay Ahead of Culture
Bring a deep understanding of platform nuance and socialbehaviour
Spot trends early and know when (and how) to act
Lead thinking on community engagement,participationand conversation
Build strategies that turn passive audiences into active fans
Integrate Paid, Owned & Earned
Partner with media teams to deliver smart paid amplification strategies
Ensure content isoptimisedfor performance across all channels
Connect the dots between paid,



owned and earned tomaximiseimpact
Lead Clients with Confidence
Act as a trusted senior advisor, providing clear, strategic counsel
Bring calm, confident leadership in high-pressure, real-time environments
Build strong relationships with senior stakeholders and guide decision-making
Lead a team of managers,executivesand external creators
Foster a collaborative, high-performing team culture
Coordinate seamlessly with Edelman teams across Australia to deliver integrated work
Coach and develop talent across all levels
Measure What Matters
Own reporting across engagement, share of voice,conversionand sentiment
Turn data into actionable insights andoptimisationstrategies
Clearlydemonstratethe impact of social and influencer activity
What You Bring
10+ years' experience across social,digitalor integrated communications
Proven experience leading large-scale social and influencer campaigns
Deepexpertiseacross TikTok, Instagram,YouTubeand emerging platforms
Strongtrack recordbuilding and managing creator ecosystems
Experience working in fast-paced,reactiveor live environments
Excellent client leadership and presentation skills
Strong commercial mindset and delivery discipline
Calm under pressure, decisive and solutions-focused
A genuine passion for culture,sportand social storytelling
Why This Role is Different
You'll be working at thecentreof a global cultural moment
The work is always-on, fast-moving and highly visible
Success depends on speed,instinctand precision
You'll shape how fans experience and engage in real time
You'll lead a truly integrated, national team effort
Edelman is committed to creating equality and diversity in our workforce. We do not discriminate based upon race, religion, nationality, disability gender or age. Aboriginal and Torres Strait Islander people are strongly encouraged to apply.
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📌 Associate Client Director, Social & Influencer (New South Wales)
🏢 DJE Holdings
📍 New South Wales