Do you spend way too much time on TikTok... but somehow know exactly what's trending before everyone else?
Do your friends send you videos because they know you'll recreate them better?
Do you love filming, editing, storytelling and coming up with content ideas?
If creating viral Reels and TikToks genuinely excites you, we'd love to meet you.
Henlee is a fast growing premium parenting and lifestyle brand, and we're looking for a creative content creator to become the face behind much of our organic and paid social content.
This isn't a corporate marketing job.
This is a role for someone who genuinely loves creating content.
About Henlee
Henlee designs beautiful, premium products for modern families, from baby bags and changing mats to play furniture and children's interiors.
Our content is a huge part of our success, and we're investing heavily in creating some of the best performing social content in our industry.
You'll work closely with our founder, marketing lead, and creative agency to bring fresh ideas to life every week.
You'll spend a lot of your time collaborating directly with our founder, brainstorming ideas, filming content, testing new concepts and helping build both the Henlee brand and the founder's personal brand. If you love turning everyday moments into engaging social content and are always thinking "that would make a great Reel," you'll thrive in this role.
About the Role
This role centres around one thing:
Creating exceptional short form content.
You'll spend most of your week:
brainstorming ideas
filming products
editing Reels and TikToks
testing new trends
creating engaging social content
helping produce paid advertising creatives
scheduling organic social media
No two weeks will look exactly the same.
One day you might be filming a new product launch.
The next you'll be recreating a trending TikTok.
The next you'll be editing high performing Meta ads.
If you're someone who constantly thinks "this would make a great Reel," you'll probably love this job.
What You'll Be Doing
Create Amazing Short-Form Content (Primary Focus)
Film and edit ***** current video creatives each week




Create engaging Reels and TikToks
Turn product features into entertaining content
Bring new ideas and creative concepts to the table
Iterate on winning content to improve performance
Founder Content & Brand Storytelling
Collaborate closely with Henlee's founder to create authentic, engaging content.
Capture behind the scenes moments, day in the life content and educational videos.
Help grow the founder's personal brand in a way that strengthens the Henlee brand.
Identify opportunities to share the founder's expertise, business journey and brand story.
Bring fresh ideas for founder-led content to weekly planning sessions.
Stay Ahead of Trends
Keep across TikTok and Instagram trends.
Identify viral audio, hooks and editing styles.
Test new content formats.
Proactively suggest new content ideas inspired by emerging trends.
Support paid advertising
Working alongside our founder, marketing lead and external agency, you'll:
Create creative assets for paid advertising
Film supporting UGC and lifestyle content
Edit existing creatives
Organise assets for review and testing
Manage Organic Social
Plan weekly Instagram and TikTok content
Schedule posts
Monitor performance
Engage with our community
Help grow our social channels
Community Engagement
Support and drive the growth for our new Facebook community
Engage with our Instagram audience
Help build an active and positive online community around the Henlee brand
You Might Be the Perfect Fit If...
You stop scrolling because you've seen a great content idea, not because you're finished scrolling.
Your Instagram Saved folder is full of Reels you want to recreate.
You naturally notice trends before your friends do.




You enjoy filming and editing just for fun.
You're the person your friends ask to make birthday videos because yours always turn out better.
You love experimenting until a video "just feels right."
You're excited by the challenge of making someone stop scrolling.
We're Looking For Someone Who...
Is genuinely obsessed with social media
Watches TikTok and Instagram because they enjoy it, not because they have to
Can instantly recognise a trend before it becomes mainstream
You're comfortable being both in front of and behind the camera
Loves filming and editing videos
Has a great eye for aesthetics and visual storytelling
Is highly creative and constantly full of ideas
Is confident, outgoing and brings positive energy to the team
Takes initiative rather than waiting for direction
Thrives in a collaborative environment
Has excellent communication and organisational skills
Loves learning and keeping up with what's new
Can identify authentic moments and turn them into engaging founder-led content.
Bonus Points If You Have
Experience creating high performing Reels or TikToks
Experience with CapCut
Experience using Canva
Experience creating content for brands
Experience with Meta or TikTok advertising creatives
Photography or videography skills
Working With Us
This is an
in office
role based in Malaga, WA.
We believe the best creative ideas come from collaboration, spontaneous brainstorming and creating together.
Hours
24 hours per week, either:
Option 1
Monday: 8:00am - 4:30pm
Wednesday: 8:00am - 4:30pm
Friday: 8:00am - 4:30pm
or
Option 2
Monday, Tuesday, Wednesday & Friday
8:30am - 2:30pm
Why You'll Love Working Here
Be part of a fast growing Australian brand
Creative freedom to bring your ideas to life
Work with beautiful premium products
Every week is different
A fun, supportive and collaborative team
Opportunity to make a real impact on the brand's growth
Help build not only a fast growing brand, but also the founder's personal brand through creative, behind the scenes storytelling.
#J-*****-Ljbffr

📌 Content Creator & Social Media Specialist (Perth)
🏢 Henlee
📍 Perth