SOCIAL MEDIA EXECUTIVE & CONTENT CREATOR
Windsor Smith is an iconic Australian footwear brand, known for delivering trend-driven, fashion-forward styles for men and women all year round.
We're looking for a
Social Media Executive & Content Creator
to take ownership of our Women's social channels, bringing the brand to life through innovative, engaging, and on-trend content.
This is a full-time, office-based role, working within a small, fast-paced team, suited to someone who is proactive, self-driven, and thrives when working both independently and collaboratively.
The Role
You'll be responsible for managing and growing Windsor Smith Women's social presence, with a strong focus on content creation, storytelling, and performance-driven campaigns.
Key Responsibilities
Own and manage the social media calendar for Windsor Smith Women's
Stay on top of key retail moments (including Afterpay sales), ensuring they are planned into the calendar and brought to life through timely, engaging content
Conceptualise, create, and execute monthly social campaigns across Instagram, TikTok, and Facebook
Shoot, edit, and publish high-quality photo and video content (organic + paid)
Stay ahead of trends and translate them into on-brand, engaging content
Manage and optimise paid social campaigns (Meta Ads) to drive engagement and brand awareness
Plan, design, and execute EDM campaigns using DotDigital or similar platforms, ensuring alignment with broader marketing activity
Monitor performance, analyse insights, and identify growth opportunities across social and email channels




Engage with the community by responding to comments, messages, and customer enquiries
Build and manage influencer and stylist partnerships
Collaborate with internal teams and external creatives (photographers, videographers, agencies)
Ensure all content aligns with Windsor Smith's brand identity, tone, and visual direction
About You
You're a creative thinker with a strong understanding of social culture and a passion for fashion. You're confident both behind and in front of the camera, and you understand what makes content perform.
You're highly organised, accountable, and able to manage your time, meet deadlines, and work in a rapid-paced environment. You also bring a
confident, outgoing personality
and are comfortable reaching out, engaging with people, and taking initiative.
You're willing to step outside your comfort zone, try new ideas, and test different approaches to content and storytelling.
Skills & Experience
2–3+ years' experience in social media, content creation, or digital marketing (fashion or retail preferred)
Strong understanding of Instagram and TikTok, including trends, formats, and algorithms
Confident shooting, editing,



and appearing in video content
A sharp eye for fashion, styling, and visual storytelling
Ability to work independently while contributing to a small team environment
Proven ability to meet deadlines and manage multiple projects simultaneously
Strong copywriting skills with excellent attention to detail
Experience with Meta Ads Manager and Business Manager
Experience creating EDMs using DotDigital or similar platforms
Familiarity with analytics tools (e.g. Google Analytics, Iconosquare)
Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop) and/or Figma
Experience with content scheduling platforms (such as Sked)
What We're Looking For
Someone who can turn trends into clever, on-brand content
A social-native who understands digital culture instinctively
A proactive, ideas-driven creative who takes ownership
Someone who thrives in a hands-on role within a small team
Strong accountability and ability to work autonomously
Strong understanding of brand tone, consistency, and identity
Experience with Meta Ads Manager and Business Manager
Experience creating EDMs using DotDigital or similar platforms
Familiarity with analytics tools (e.g. Google Analytics, Iconosquare)
Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop) and/or Figma
Experience with content scheduling platforms
This role you will be reporting directly to the Director.
Must have a licence and car to travel for photo shoots during working hours.
#J-*****-Ljbffr

📌 Social Media Executive & Content Creator (Melbourne)
🏢 Windsor Smith
📍 Melbourne