School Outreach and Student Recruitment Coordinator
School Outreach and Student Recruitment Coordinator
ABOUT JMC ACADEMY
Founded in ****, JMC Academy is Australia's premier institution in Creative Industries education, offering a diverse range of Degrees and Diplomas in Music, Songwriting, Audio Engineering, Film and Television Production, Acting, Entertainment Business Management, Visual Communication (Design), Animation, Game Design, and Music Production. With a 40-year legacy, JMC Academy provides cutting-edge and technologically advanced programs that meet the global demands of the creative industries. JMC operates from 3 large footprint campuses across the east coast of Australia (VIC, NSW & QLD), teaches ~2,500 students per annum and is positioned as one of the largest private higher education providers in Australia.
With advanced-design campuses, ongoing technology upgrades, a dedicated team of academics and industry professionals, and a network of international master class lecturers, JMC Academy is committed to ensuring our graduates make their own indelible mark on industry.
JMC Academy's ultimate focus is to deliver inspiring and technologically sophisticated programs, which cater to the global needs of the Creative industries. By nurturing, supporting and mentoring students who share a true passion and dedication for these industries, we can guide them into rewarding careers.
Our Purpose
We educate and inspire creative minds to shape their careers and our world.
At JMC Academy, we educate and empower creative minds to transform their passion into lifelong careers and meaningful contributions to the world.
As a vibrant, inclusive community of innovators and explorers, we deliver rigorous, real-world education in the creative industries, uniting academic excellence with practical experience, emerging technologies and industry engagement.
We nurture resilience, compassion, and curiosity in every student, helping them chart their unique path, shape their careers, and become creative leaders who inspire, connect, and thrive, locally and globally.
Our Vision
To be the global leader in creative education, chosen by creatives, trusted by industry.
Our Values
Creative Innovators
— An chance to dream, bring our creative genius to life, making meaningful contribution and delivering innovation to the world stage.
Curious & Resilient Explorers
— In a world of uncertainty, we are a team of curious minds, who embrace the uncertain, creating a life of learning, exploration and inspiration. At JMC we grow our voice to be confident and unstoppable. We aren't afraid to fall, as we know we will rise.
Inclusive Community of Connectors
— We create meaningful pathways, only possible through our connections and impact.
Empathetic & Compassionate Leaders
— We care about every individual who walks through our doors, with kindness in our hearts and purpose in our minds.
Honest, Accountable & of Uncompromising Quality
— Our honesty,



integrity and quality will not be compromised, as we strive to achieve our best. We are determined to reach our goals, as we hold ourselves and each other accountable.
Our Difference
Creative education requires a unique approach. This is why the JMC student experience is different. Our world-class studios, student spaces and hands‐on learning inspire creative exploration, collaboration and innovation.
YOUR ROLE, HONESTLY
The Outreach Coordinator plays a key role in promoting and advocating for JMC Academy to prospective students, parents, career advisors, teachers and partner organisations. The primary objective is to drive sustainable lead generation and referrals through tactical business and relationship development with external influencers, including industry partners, schools, international agents and referral networks. This includes identifying, nurturing and managing relationships that strengthen JMC Academy's presence and reputation, while ensuring JMC Academy is represented effectively across targeted external and internal initiatives for prospective students. Additionally, the role involves overseeing the campus‐specific Student Ambassador Program to support student recruitment outcomes, coordinating high‐impact engagement activities, and collaborating closely with the marketing team to align outreach strategies with broader brand and enrolment objectives.
WHAT YOU'LL DO
Drive sustainable lead generation from the high school leaver audience, through developing strong relationships and partnerships with schools.
Identify and develop opportunities aligned with JMC's target audiences and recruitment objectives, working collaboratively with Marketing and Academic departments.
Develop and maintain high‐value relationships with key external influencers, including high school career advisors, educators, industry bodies, creative organisations and referral networks.
Deliver engaging presentations, workshops and information sessions that clearly articulate JMC's programs, facilities and career outcomes.
Plan and deliver JMC‐hosted recruitment initiatives, including workshops, work experience programs, campus events and information sessions.
Manage the campus‐specific Student Ambassador Program, including recruitment, training and performance oversight.
Track, analyse and report on lead generation, relationship health and opportunity conversion.
Work Health, Safety & Wellbeing
All JMC Academy employees share responsibility for maintaining a safe and healthy workplace. In this role, you are expected to take reasonable care for your own health and safety,



and for the health and safety of others who may be affected by your work; comply with JMC Academy's WHS policies, procedures and safe work practices, and follow reasonable instructions from JMC or emergency response personnel; report all hazards, incidents, injuries and near misses to your line manager as soon as practicable; participate in WHS consultation, training and wellbeing initiatives relevant to your role; and contribute to a respectful, inclusive and psychologically safe work environment, free from bullying, harassment and discrimination.
WHAT YOU'LL BRING
Relevant tertiary qualification in marketing, communications, education, or a related field (or equivalent experience).
Proven experience in event coordination, student recruitment, or community outreach.
Strong presentation skills with experience engaging diverse audiences, including students, parents, and educators.
Proven experience in managing an indirect sales channel.
Exceptional interpersonal and communication skills, with the ability to build rapport quickly.
A passion for education and the creative industries, with an ability to inspire and motivate others.
Proficiency in Microsoft Office and CRM systems (e.g., HubSpot, Salesforce) is desirable.
Ability to travel locally and interstate as required.
YOU'LL THRIVE HERE IF
You genuinely enjoy building long‐term relationships and are energised by connecting with students, teachers, career advisors and industry partners
You love being out in the community, presenting to groups, attending events and representing a brand with confidence and authenticity.
You're proactive and self‐motivated, spotting opportunities, following up leads and turning conversations into meaningful partnerships.
You can balance creativity with organisation, managing multiple events, stakeholders and projects without losing attention to detail.
You're passionate about education and the creative industries, and enjoy helping young people discover pathways that align with their ambitions.
YOU'LL FIND IT HARDER IF
You prefer spending most of your day behind a desk rather than meeting people, presenting or attending events.
You don't enjoy networking, relationship‐building or maintaining regular contact with external partners and stakeholders.
You're uncomfortable with performance goals, lead generation or being accountable for recruitment outcomes.
You struggle to juggle competing priorities, frequent travel and a calendar that changes with school and event schedules.
You see presentations as a chore rather than an opportunity to inspire, engage and influence future students.
THE PRACTICAL BITS
BASE: Sydney with hybrid working and some in‐office presence for collaboration and key events.
REPORTS TO: Head of Student Recruitment
TYPE: Full time, permanent.
SALARY: Competitive, commensurate with experience; we'll talk specifics early in the process.
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📌 School Outreach And Student Recruitment Coordinator (Sydney)
🏢 Jmc Academy
📍 Sydney