Build the Future of One of Australia's Leading Premium Caravan Brands
Lotus Caravans is one of Australia's leading premium off-road caravan manufacturers, recognised for innovation, quality and craftsmanship.
As we continue our next phase of growth, we are seeking an experienced and commercially driven Chief Marketing Officer (CMO) to join our executive leadership team.
This is a newly created executive role designed to bring strategic marketing leadership in-house and shape the future direction of the Lotus brand.
This role isn't about maintaining the status quo. We're looking for someone who can challenge conventional thinking, embrace innovation, leverage emerging technologies, including AI, and help build Australia's most admired caravan brand.
Lotus Caravans has an established external marketing function supporting the business across digital marketing, social media, SEO, EDMs, advertising, content creation and campaign execution.
The successful candidate will take ownership of the entire marketing function, assess current strategies, marketing investment and performance, determine the optimal future structure, and build an internal marketing team that supports the continued growth of the business.
This is a rare opportunity to build one of Australia's most creative marketing departments within the caravan industry - creating the strategy, team, systems and culture that will define the future of the Lotus brand.
Key Responsibilities
Develop and execute Lotus Caravans' national marketing strategy.
Lead all aspects of branding, digital marketing, content creation, social media, SEO, CRM, EDMs and customer communications.
Review and optimise marketing investment to maximise return on investment.
Build, mentor and lead an internal marketing team as the business grows.




Develop and manage a national content calendar across all marketing channels.
Increase qualified customer enquiries, showroom traffic, dealer performance and caravan show results.
Lead product launches, campaigns and brand initiatives from concept through to execution.
Identify opportunities to leverage AI, automation, data and emerging marketing technologies.
Monitor marketing performance through analytics and reporting, providing strategic recommendations to senior leadership.
Work collaboratively with sales, production, product development and executive management to ensure marketing supports the broader business strategy.
About You
You are an experienced marketing executive with a proven track record of building brands, leading teams and delivering commercial growth.
You are strategic, commercially minded and innovative, with the ability to think big while remaining hands-on when required.
You have a passion for creating exceptional customer experiences, making data-driven decisions, challenging traditional thinking and building high-performing teams.
Experience within the automotive, caravan, outdoor lifestyle or premium consumer products industries will be highly regarded. However, we welcome applications from exceptional marketing leaders across all industries who have a proven history of growing respected consumer brands.
This is more than a marketing role - it's an opportunity to influence the future direction of one of Australia's most respected caravan manufacturers.
You'll join a business that values innovation, invests in growth and empowers its leaders to make a genuine impact. You'll have the opportunity to build a best-in-class marketing function, shape the future of an iconic Australian brand and leave a lasting legacy.
If you're ready to think differently, lead with purpose and help drive the next chapter of Lotus Caravans, we'd love to hear from you.
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📌 Chief Marketing Officer (Melbourne)
🏢 Lotus Caravans
📍 Melbourne