Mulline Vintners Pty Ltd (Mulline) was established in **** by Ben Mullen (Head of Winemaking & Viticulture) and Ben Hine (Head of Operations & Business). Mulline produces premium cool climate wines from the Geelong Region, Victoria.
After experiencing rapid growth and success, we are looking for an energetic and wine-passionate Cellar Door Manager to lead our hospitality offering, grow local sales, and help us tell the Mulline story online. You will be part of a tight-knit, ambitious team with a vibrant start-up culture and big plans for the future.
The Role
As Cellar Door Manager, you will be the face of Mulline for our visitors and local community. You will lead the cellar door experience, drive local area sales, and play a hands-on role in our social media presence — capturing content, engaging our audience, and growing our brand online.
This role works closely with the Head of Operations and the winemaking team, and is perfect for someone who loves wine, loves people, and wants to make a real impact in a growing business.
What You'll Be Doing
Assisting with design, establishment and fit out of cellar door on the Bellarine Peninsula
Running the day-to-day cellar door operations and delivering outstanding tasting experiences
Rostering, training and leading casual hospitality staff
Designing, hosting and managing private tastings, group bookings and cellar door events
Managing stock, POS and sales reporting
Local Area Sales




Developing and executing a local sales strategy to build on Mulline's wholesale customer base
Helping to build relationships with local restaurants, bottle shops, hotels and tourism operators
Representing Mulline at events and trade tastings
Identifying new sales opportunities and partnerships in the region
Social Media & Content
Contributing to Mulline's social media strategy and content calendar
Creating engaging content — photos, videos, captions
Building and engaging with the Mulline online community
Working with the winemaking team to bring the story behind our wines to life online
What We're Looking For
Experience in cellar door, hospitality management, or wine retail
A track record of driving local sales and building genuine customer relationships
Confidence and creativity in creating social media content
A genuine love of wine and the ability to share that passion with others
Great people skills — you enjoy leading a team and engaging with visitors
Strong organisation and the ability to juggle multiple priorities
RSA certificate (or willingness to obtain)
What's On Offer
A market-competitive salary commensurate with experience
Performance-based incentives
Approved company supported professional development
The chance to be a key part of a growing and ambitious wine business
Please note — this role is only open to candidates currently residing in Australia with full working rights.
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📌 Cellar Door Manager (Geelong)
🏢 Mulline Vintners
📍 Geelong