The Victorian Farmers Federation is the peak body representing Victoria's farmers. We advocate for our members, build a solid and connected agricultural community, and champion the industry across the State.
About the role
We're looking for a driven, relationship-focused sales professional to grow our membership base. You'll proactively sell VFF membership to farmers, agribusinesses and industry stakeholders, manage a disciplined sales pipeline from prospecting through to conversion, and help farmers understand the real value of belonging to the VFF.
This is a hands-on, target-driven role that combines outbound sales, event attendance and field engagement across regional and rural Victoria, with an office base in the Melbourne CBD.
You'll report to the Director – Membership and Marketing, and work closely with our Regional Engagement Representative, Media and Communications Manager, Digital Campaigns Specialist and Policy teams.
What you'll be doing
Proactively selling VFF membership through outbound calls, in-person meetings, events and digital channels
Achieving individual sales targets, KPIs and revenue budgets
Managing a sales pipeline using CRM tools, from first contact to conversion
Identifying upsell, renewal and cross-sell opportunities to grow member value and retention
Attending Branch meetings, Field Days,



forums and seminars to build face-to-face relationships
Maintaining accurate sales records and reporting, including updates for the Board
What you'll bring
A proven track record in sales, with demonstrated ability to hit targets and KPIs
Strong relationship management and negotiation skills across a varied demographic, including government and corporate stakeholders
Experience in membership sales, marketing or engagement
Confident written and verbal communication skills, including public speaking
High attention to detail and strong organizational skills
The ability to work autonomously with minimal supervision
A current Victorian driver's license and willingness to travel extensively across the State, including overnight and after-hours work
Experience in agriculture, membership or the not-for-profit sector
Familiarity with CRM systems (SwiftFox), telemarketing or membership sales software
Knowledge of Victoria's farming community and regional stakeholder networks
Availability to work from our Melbourne CBD office three days per week for the duration of this fixed-term role
You'll be part of a small, passionate team working at the heart of Victoria's agricultural industry — helping farmers get the support, advocacy and community they deserve.
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📌 Membership Sales Representative (Melbourne)
🏢 Victorian Farmers Federation
📍 Melbourne