Marketing Manager | Fashion | Byron Bay (5 days on-site) About the Chance We're partnering with a well-established Australian fashion brand to find an experienced Marketing Manager.
This is a strategic leadership role responsible for driving brand growth through compelling storytelling, integrated marketing campaigns and commercially focused execution.Reporting directly to the CEO, you'll lead a small marketing team and work closely with Product, Retail and eCommerce to deliver best-in-class campaigns across digital and physical channels.
This role is ideal for someone who thrives in a fast-paced fashion retail environment and enjoys balancing creativity with commercial outcomes.
Key Responsibilities Go-to-Market Strategy & Campaign Delivery · Lead seasonal and monthly go-to-market planning across the business.
· Develop integrated campaign calendars and launch plans.
· Coordinate campaign timelines, key milestones and cross-functional execution.
· Ensure a consistent customer experience across retail, wholesale, eCommerce and digital channels.
· Drive accountability across teams to ensure campaigns launch on time.
Cross-Functional Leadership · Partner closely with Product, Buying, Retail, Creative, eCommerce and Leadership teams.
· Lead regular work-in-progress meetings and campaign reviews.
· Identify operational risks and proactively resolve roadblocks.
· Foster a team-oriented, commercially focused marketing culture.Brand & Campaign Management· Oversee the execution of seasonal campaigns, product launches, collaborations and brand initiatives.
· Manage campaign workflows, approvals and creative asset delivery.
· Develop and execute the brand's content strategy across organic social channels.
· Brief creative teams on campaign direction, storytelling and channel-specific requirements.
· Maintain a consistent brand identity across every customer touchpoint.




Customer & Market Insights · Stay closely connected to product ranges, customer behaviour and retail performance.
· Monitor emerging trends across fashion, culture, social media and consumer behaviour.
· Apply customer insights to strengthen campaign performance and brand relevance.
· Feed market insights back into broader business planning.Performance & Commercial Reporting· Analyse campaign, channel and marketing performance to identify opportunities for optimisation.
· Report on campaign effectiveness, customer behaviour and key commercial insights.
· Monitor social performance using engagement metrics such as reach, saves, watch time and conversions.
· Support leadership with seasonal planning and commercial reviews.Events & Brand Activations· Plan and coordinate brand events, launches and community activations.
· Ensure all activations align with seasonal campaigns and overall brand strategy.
Budget Management · Manage the marketing budget across multiple channels and initiatives.
· Allocate spend effectively to maximise return on investment.
· Deliver campaigns within budget while achieving commercial objectives.
You'll bring: · 5+ years' experience in Marketing, Brand Management or Campaign Management within the fashion, retail, lifestyle or consumer goods sectors.
· Proven experience developing and delivering integrated, multi-channel marketing campaigns.
· Strong understanding of retail trading cycles and seasonal go-to-market planning.
· Experience across CRM, customer lifecycle marketing and eCommerce.
· Excellent stakeholder management and project coordination skills.
· A commercial mindset supported by strong analytical and problem-solving abilities.
· Previous experience leading and developing high-performing marketing teams.
This is an exciting opportunity to join a growing Australian fashion brand where you'll have the autonomy to shape marketing strategy, lead an engaged team and deliver campaigns that drive both brand awareness and commercial success.

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