Reports To:
Club Manager
Position Description
Team Leader – Sales & Member Experience
Reports To:
Club Manager
Purpose of the Position
The Team Leader – Sales & Member Experience is a key leadership role responsible for driving membership growth, leading the Sales, HYPOXI and Reception teams, and supporting the day-to-day operations of the club.
Working closely with the Club Manager, you will coach and develop the team, drive sales performance, improve member retention and ensure every member and visitor receives an exceptional experience. You will lead by example, foster a culture of accountability and deliver strong commercial results while creating a positive and supportive club environment.
This role is ideal for a confident, motivated and results-driven leader who is passionate about developing people, achieving targets and celebrating success. Performance-based bonuses are available for achieving club growth targets.
Key Responsibilities
Leadership
Lead, coach and motivate the Sales, HYPOXI and Reception teams.
Foster a positive, accountable and high-performing team culture.
Recruit, onboard and develop team members.
Conduct regular coaching, performance reviews and training.
Support the Club Manager and act in their absence when required.
Sales & Growth
Achieve club membership growth and sales targets.
Drive enquiries, appointments, tours and conversions.
Ensure timely follow-up of all leads.
Monitor team KPIs and coach for improved performance.
Promote Personal Training, HYPOXI, FIIT30, Reformer Pilates and other club services.
Member Experience
Deliver exceptional service to every member and visitor.
Build strong member relationships to improve retention.
Resolve member enquiries and concerns professionally.
Support recent member onboarding and engagement.
Promote club events, challenges and referral programs.
Operations
Oversee the day-to-day operation of Reception.
Manage staff rosters, leave and shift coverage.




Ensure accurate administration, memberships and direct debits.
Maintain high presentation standards throughout the club.
Ensure compliance with club policies and procedures.
Performance & Reporting
Monitor and report on:
Membership growth
Sales performance
Conversion rates
Follow-up compliance
Member retention
Team KPIs
Analyse results and implement improvement strategies.
Marketing & Community
Support marketing campaigns and local community initiatives.
Assist with social media and promotional activities.
Encourage member participation in club programs and events.
Key Performance Indicators
Success in this role will be measured by:
Achievement of membership growth targets
Sales conversion and follow-up performance
Member retention and satisfaction
Team coaching and development
Operational compliance and administration
Effective rostering and labour management
Skills & Experience
Previous leadership or supervisory experience.
Proven success in sales and achieving targets.
Strong leadership, coaching and communication skills.
Excellent organisational and time management abilities.
Experience using CRM or membership management systems.
Ability to analyse performance and drive results.
Core Expectations
As Team Leader you will:
Lead with professionalism, integrity and positivity.
Inspire and develop a high-performing team.
Deliver exceptional customer service.
Build a culture of accountability and continuous improvement.
Support the Club Manager in achieving club goals.
Champion the Fernwood values and create an environment where women feel welcomed, supported and empowered.
About Us
Fernwood Women's Health Clubs is Australia's leading women's-only health and fitness network. We are passionate about empowering women to feel stronger, healthier and more confident through fitness, wellness and genuine community.
If you're an energetic leader who loves sales, coaching people and creating exceptional member experiences, we'd love to hear from you.
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📌 Sales Team Leader (New South Wales)
🏢 Fernwood Fitness
📍 New South Wales