zoe kratzmann is an established Australian fashion house and is in its 21st year. Founded by designer Zoe Kratzmann, the label is known for considered design, quality, and a distinct point of view in premium womenswear.
The brand is stocked in leading boutiques across Australia and New Zealand, sells direct to customers through a thriving ecommerce business, and is expanding internationally.
AI and agentic automations are being implemented across the business, and the team works at pace with senior people close to the decisions.
The opportunity
This is a new role for someone who is both strategist and maker.
We produce a high volume of creative across two main collections and several capsule drops per year. Creative is the single biggest lever on performance marketing and we're looking for someone to develop, produce, test, and manage external freelancers and agencies to support production.
You will own the creative thinking behind paid social: the angles, the hooks, the formats, the testing plan, and the data behind what worked. You will produce and edit assets, brief and manage external video editors, and run our influencer and creator program. You will manage the agency producing content and managing our organic channels, working alongside our Head of Marketing and Creative Director.
What you'll be responsible for
Acquisition & Performance Creative Strategy
Execute the creative strategy for paid social - concepts, angles, hooks, formats and messaging territories.
Build and run the creative testing plan across the season.
Analyse creative performance and use it to shape what comes next.




Present a regular creative review covering results and the forward production list.
Maintain a working view of the wider market and provide recommendations monthly.
Production
Edit video, static, carousel and GIF assets inline with the creative pipeline.
Iterate and remix campaign, e-commerce and UGC footage into new assets based on what's working.
Deliver to the seasonal calendar across drops, launches and trade moments.
External production and freelancers
Brief external video editors and freelance designers, with references, scope and timelines.
Manage those relationships day to day, including feedback rounds and internal approvals
Work with the head of marketing to manage key creative agency relationships.
Maintain the creative library, naming and versioning.
Influencer and creator program
Run the influencer and creator program end to end - sourcing, negotiation, briefing, delivery and usage rights.
Brief creators for both paid and organic use - planning concepts, shot lists, variations
Report on program performance and evolve the roster seasonally.
Organic content
Oversee content direction across Instagram and TikTok in line with brand standards, alongside the Creative Director.




Plan the content pipeline against the seasonal calendar.
Copy
Write copy, scripts, asset copy and captions in brand voice.
Write with fashion literacy and commercial intent.
About you
Mid to senior with 5+
years across social content and performance creative.
Performance creative/paid digital production is essential.
Strategist and maker.
You develop the thinking and produce the work.
Commercially grounded.
A robust grounding in performance creative, and the ability to articulate what drives a result.
Excellent taste.
A premium eye and a genuine feel for fashion, held consistently at volume.
A strong writer.
Intelligent, creative and commercial.
Tool fluent.
Adobe Suite or equivalent, CapCut, Figma.
Open to AI.
A willingness to implement AI across the workflow to speed up operations and production process.
Paced.
Comfortable working at volume against a seasonal calendar.
Evidenced.
Showreel or portfolio, with context on what the work was for and how it performed.
Well regarded
Fashion, beauty or a premium considered-purchase brand.
Direct experience running an influencer or creator program.
Experience briefing and managing an external production partner.
What we offer
Competitive salary + super
Direct access to senior leadership and involvement in creative evolution
Generous parental leave
Positive culture - good people who enjoy their work
Free samples and impressive staff discounts
Social events, volunteer leave and early finishes.
#J-*****-Ljbffr

📌 Creative Strategist & Content Producer (Melbourne)
🏢 Zoe Kratzmann
📍 Melbourne