Chery Automobile Co., Ltd. was founded on January 8, ****, in Wuhu, Anhui Province,
China. Chery has been built upon the philosophy of independent innovation, developing a
complete technology and product R&D; system, producing several award-winning car
Chery products are exported to more than 80 countries and regions in the world. Chery
auto is the trusted JV partner for other brands, such as JAGUAR, LAND ROVER in China. So
far, more than 7 million units have been sold, making Chery the first Chinese automobile to
achieve this sales milestone and ranks No. 1 in China for 15 years in a row.
With global R&D; centers in China, Silicon Valley, USA and Europe, the company has
established 14 productions across China, and other markets. Chery currently has 16,721
employees, among whom 3,500 are R&D; staff.
The Chery Australia subsidiary was established three years ago, with offices in Sydney and
are continuing to build a team of experts to drive innovation and disrupt the market.
Business Unit Overview
iCAUR, created by Chery is a is an accessible premium BEV & REEV SUV brand which
launched globally at the Shanghai Auto Show in April ****.
iCAUR is designed for drivers who want design, technology, and a premium ownership
experience with the ability to accessories and make it their own.
With a Q****** Australian and New Zealand market launch, the brand occupies a genuine
white space — above the volume Chinese entrants, below the traditional luxury set —
anchored by the "Born to Play" brand spirit and powered by REEV technology that removes
the last barrier to going electric.
Position Overview
The PR & Communications Specialist is responsible for building and protecting iCAUR's
public profile in Australia, leading media relations and communications activity as an
ongoing function of the business.
As one of the earliest hires in the marketing team, this role will define how iCAUR speaks to
the public and media from first contact through to an established, permanent presence in




market — spanning proactive media relations, brand announcements and influencer
partnerships.
Reporting to the National Marketing Manager, the role combines strategic communications
counsel with hands‐on media and influencer relationship management.
Key Responsibilities
Act as the lead point of contact for media relations, building and maintaining relationships across automotive, business and lifestyle media
Develop and execute the PR and communications strategy, including brand announcements, media moments and ongoing narrative management
Manage the press and media fleet programme, including vehicle loans, embargoes and
Build and manage the influencer programme, identifying and partnering with talent aligned to iCAUR's audiences and brand platform
Draft and oversee media materials — press releases, statements, media kits and Q&As; — ensuring messaging is consistent with brand and product narratives
Lead crisis and issues management, preparing holding statements and response protocols to protect brand reputation
Manage PR and communications agency partners, briefing and overseeing delivery of earned media outcomes
Track media coverage and sentiment, reporting on PR performance and refining strategy accordingly
Requirements
We're looking for someone with solid media relations and communications experience gained within the automotive industry, or alternatively within premium consumer goods or
lifestyle brands, who can build credible relationships with media and manage brand
reputation with confidence.
Experience working within an international or global company structure is a plus, given the
potential to work with HQ and cross-market stakeholders.
Solid Australian media landscape experience, with existing relationships across automotive, business and lifestyle media
Experience managing influencer partnerships and programmes
Solid writing skills, with the ability to translate technical product information into
Experience managing PR agencies and crisis or issues communications
A tertiary qualification in communications, public relations or a related field
#J-*****-Ljbffr

📌 Pr & Communications Specialist (New South Wales)
🏢 Chery
📍 New South Wales