We're a boutique, independent media agency that partners with clients to deliver measurable growth and outcomes. Our team values collaboration, innovation and continuous learning, and we're passionate about delivering exceptional results for our clients.

About the Role

We're looking for a Digital Performance & Paid Media Lead to join our close knit team.

You’ll plan, execute and optimise integrated paid digital campaigns across different clients, combining strategic thinking with technical expertise to deliver measurable business outcomes.

While Google Ads and Meta are core platforms, you’ll also work across programmatic, premium publishers, paid social, video and emerging digital channels. From media planning and campaign execution through to tracking, reporting and optimisation, you’ll play a key role in driving client success.

We are also open to the possibility of a 4-day work week for the right candidate.

What You’ll Do

Plan, build and optimise paid media campaigns across Google Ads, Meta, programmatic platforms, premium publishers and other paid social channels.

Develop integrated paid media strategies aligned with client objectives and budgets.

Conduct audience, competitor and keyword research to identify growth opportunities.

Structure campaigns for performance, scalability and conversion efficiency.

Manage budgets, bidding strategies, audience targeting and remarketing campaigns.

Implement and maintain accurate conversion tracking using GA4, Google Tag Manager, platform pixels and UTM frameworks.

Monitor and optimise campaigns against KPIs including CPA, ROAS, CTR, CPC, CPM and conversion rate.

Conduct A/B testing across creative, audiences, landing pages and bidding strategies.

Analyse campaign performance using GA4, Google Ads, Meta, CM360 and Looker Studio,



translating data into actionable recommendations.

Prepare client reports, present campaign insights and work collaboratively with internal teams and media partners.

Stay across platform updates, emerging technologies and AI-powered tools that improve campaign performance and workflow efficiency.

Help manage the agency social media requirements.

About You

You’ll be an analytical and commercially minded digital marketer who enjoys solving problems, improving performance and delivering outstanding client outcomes.

You’ll bring:

3+ years' experience in paid media, performance marketing or digital media buying (agency experience preferred).

Strong experience with Google Ads, Meta Ads Manager and GA4.

Experience across programmatic, premium publishers or broader paid digital media.

Solid technical understanding of Google Tag Manager, conversion tracking, attribution and campaign measurement.

Experience with keyword strategy, audience targeting and performance optimisation.

Confidence using reporting tools such as Data Studio and CM360.

Strong communication and client presentation skills.

Excellent organisational skills, attention to detail and the ability to manage multiple campaigns.

A passion for innovation, continuous learning and leveraging AI to improve campaign performance and efficiency.

Why Join Us?

You’ll work across different clients, and advertising platforms while collaborating with an experienced and supportive team. We encourage curiosity, innovation and continuous development, giving you the chance apply your technical expertise, contribute new ideas and make a genuine impact on client success.

If you’re passionate about Digital paid media and enjoy combining strategy, technology and data to deliver measurable results, we’d love to hear from you.

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📌 Performance & Paid Media Specialist (Bendigo)
🏢 Freshlime Media
📍 Bendigo