Content & Experience Marketing Executive

At Tasman Holiday Parks, we are creating unforgettable holiday experiences across some of Australia's and New Zealand's most spectacular destinations. As one of the fastest growing tourism and accommodation businesses in the region, we're looking for an energetic and creative Content & Experience Marketing Executive to help tell our story and bring our brand to life.

If you are equally comfortable behind a camera, rolling out engaging park experience campaigns, and developing engaging social content that drives commercial results, we would love to hear from you.

This is a unique chance to combine creativity, travel, storytelling and marketing strategy in one exciting role.

About the Role

Reporting to the Marketing Manager, you will play a key role in creating compelling content and delivering marketing initiatives that strengthen our brand, enhance guest experiences and drive visitation across our portfolio of holiday parks.

Working closely with operational teams, agency partners and the wider marketing team, you will capture authentic stories, develop engaging campaigns and help deliver memorable guest experiences that connect with our audiences.

This hybrid role can be based within reasonable commuting distance of either our Hamilton, Queensland Support Office or our Surry Hills, Sydney Support Office 3 days per week with 2 days WFH.

What You Will Be Doing

Bring the Tasman Holiday Parks brand to life through engaging content, memorable guest experiences and collaboration with teams across Australia and New Zealand, travelling, creating and making a genuine impact every day.

Key Responsibilities

- Develop and execute engaging social media content and campaigns.
- Travel throughout Australia and New Zealand capturing authentic guest experiences
- Coordinate professional photography and videography shoots
- Create compelling content across social, digital and marketing channels
- Manage influencer and content creator partnerships




- Deliver local area marketing campaigns that support park performance
- Assist with guest experience and brand initiatives across the business
- Work with creative agencies to deliver high-quality marketing assets
- Partner with park teams to bring local marketing opportunities to life
- Gather guest insights to continually improve our marketing and guest experience
- Help maintain our website imagery and digital content library

You will also be comfortable travelling approximately every 4–6 weeks, with trips typically lasting 8–10 days, visiting our parks throughout Australia and New Zealand.

About You

- Around 3+ years' experience in marketing, tourism, hospitality or travel
- Bachelor’s qualifications in Marketing, Tourism, Business or a related field
- Strong project management and organisational skills
- Excellent written communication and storytelling ability
- Confidence managing multiple projects simultaneously
- Experience working with creative agencies or external suppliers
- A commercially minded approach to marketing
- A passion for travel, tourism and creating memorable customer experiences
- A collaborative style and the ability to build relationships across diverse teams

Why Join Us?

Wherever we may be, one thing unifies Tasman Holiday Parks. It is our commitment to delivering our Tasman Promise. You will be joining a growing, driven and passionate team who truly value input and feedback from our team members.

- Competitive compensation package, annual bonus program and benefits
- Hybrid working arrangements; 2 days in office, 3 days WFH
- Opportunity to travel throughout Australia and New Zealand, staying at our beautiful Parks
- Ongoing opportunities for growth and professional development
- Generous staff accommodation discounts - across both AU and NZ!
- Ability to work with one of the region's fastest growing tourism businesses
- Employee Wellness and Rewards and Recognition Programs

Tasman Holiday Parks is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

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📌 Content & Experience Marketing Executive (Brisbane City)
🏢 Tasman Holiday Parks
📍 Brisbane City