A leader in an industry that is among the most exciting and passionate within Australia, the Geelong Cats offers a place of employment like no other. We strive to give our fans, members and customers an experience that is unparalleled. The Cats represent the community of Geelong with pride and we seek people who can assist us to be the team to beat on and off the field.

About the Role

As the AFLW Content Lead you will be the driving force behind AFLW storytelling, creating authentic, engaging and impactful content that strengthens connections with our audience, elevates the profile of women's football, and celebrates the Geelong Cats community.

Responsibilities

Develop and execute AFLW content strategies aligned to club objectives, audience needs and seasonal priorities;

Build and manage content calendars across AFLW digital channels working closely with the Senior Digital Coordinator;

Contribute to audience growth, engagement and brand development strategies.

Collaborate with the marketing team on the campaign ideation to execute consumer and commercial products organically.

Content Creation & Production

Capture, produce and edit engaging digital content including video, photography and social-first assets;

Manage content production from concept through to delivery;

Collaborate with internal stakeholders to develop content that supports football, commercial, membership and community priorities.

Own the publishing and day-to-day management of AFLW digital channels;

Monitor content performance and audience behaviour, using insights to optimise future content;

Provide regular reporting and recommendations to improve engagement, reach and audience growth.

Match Day & Event Coverage

Lead AFLW content delivery on match days, training sessions and key club events;

Capture and publish organic content in fast-paced environments;





Travel with the AFLW program as required to support content coverage and storytelling opportunities.

About You

Minimum 3 years' experience in content, social media, content marketing and/or digital production role.

Demonstrated experience creating and executing successful content strategies across digital and social platforms.

Understanding of social media platforms, audience engagement and content performance metrics.

Ability to balance strategic thinking with hands on content creation and execution.

Strong organisational skills with the ability to manage multiple projects and deadlines.

Willingness and flexibility to work match days, evenings, weekends and travel as required.

Perks and Culture

Our club guiding principles are the strong beliefs and consistent behaviours of people in our Club, which underpins our inclusive culture. In addition, we offer a range of excellent benefits including; professional development opportunities, wellbeing initiatives, hybrid model of working arrangements, packaging leave options, membership/retail discounts, partnership deals and free onsite parking amongst other things.

The Geelong Football Club is a welcoming place where we seek to engage respectfully with people with diverse experiences and backgrounds. All applications are gratefully received, and applicants will be considered on their ability to do the job and alignment to our Club guiding principles. In order to comply with mandatory Child Safety Standards, all employment is subject to a valid and current Police Check and Working with Children Check.

The Geelong Football Club is committed to providing a safe and friendly environment where the safety and wellbeing of all children and young people involved in our programs, services, activities, events and the broader Cats community, will always be our first priority.

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📌 AFLW Content Lead (Australia)
🏢 Geelong Cats
📍 Australia