Assistant Store Manager | Coach | Essendon DFO

At Coach, we're known for crafting beautiful products, delivering exceptional customer experiences, and empowering our teams to thrive. We are seeking a passionate and results-driven Assistant Store Manager to join our team at Essendon DFO, supporting the Store Manager in driving store performance, leading a high-performing team, and bringing the Coach brand to life every day.

Lead. Inspire. Grow with Coach.

About the Role

As Assistant Store Manager, you will play a key role in delivering an elevated customer experience while supporting all aspects of store operations. You will lead from the front, inspire your team to achieve sales goals, and foster a positive and inclusive culture that reflects the Coach brand.

This is an exciting opportunity for an experienced retail leader looking to further develop their management career within a globally recognised luxury retail brand.

Key Responsibilities

- Support the Store Manager in achieving sales, KPI, and profitability targets
- Deliver exceptional customer experiences and champion Coach's luxury service standards
- Lead, coach, and develop team members to maximise performance and engagement
- Drive clienteling initiatives and build long-term customer relationships
- Assist with recruitment, onboarding, training, and succession planning




- Support inventory management, visual merchandising, and store presentation standards
- Ensure operational excellence, compliance, and loss prevention practices are maintained
- Act as Store Manager in their absence, confidently overseeing daily operations

About You

You are a motivated retail leader who thrives in a fast-paced customer-focused environment.

To be successful, you will have:

- Previous experience in an Assistant Store Manager, Supervisor, or Team Leader role
- Proven ability to drive sales performance and achieve KPIs
- Strong coaching and people leadership skills
- A passion for delivering exceptional customer service
- Experience working in premium, fashion, luxury, or lifestyle retail environments is highly regarded
- Excellent communication, organisation, and problem-solving capabilities
- Tuesday to Saturday roster

What We Offer

- Market-competitive salary package plus incentives
- Generous employee discounts across Coach and Kate Spade
- Career development and progression opportunities within a global organisation
- Ongoing training and leadership development programs
- A supportive, collaborative, and inclusive team culture
- The opportunity to represent one of the world's most iconic luxury brands

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📌 Assistant Store Manager | Coach | Essendon DFO (Melbourne)
🏢 Coach
📍 Melbourne