Overview

Yoghurt Digital is a data-led digital marketing agency based in Sydney, specialising in SEO, CRO/UX, and Paid Media. With more than a decade of proven results, we help ambitious brands grow through intelligent strategy, deep analysis, and a relentless focus on measurable outcomes.

The Role

We are seeking a high-performing Copywriter / Content Specialist to lead content strategy and execution across a diverse portfolio of clients, including enterprise organisations and well-known household brands. This is a performance-focused, commercially driven role - ideal for someone who thrives on combining creativity with data and understands that outstanding content must drive measurable business impact.

You will work closely with SEO, CRO/UX and Paid Media specialists to create content that ranks, converts, builds authority, and supports broader growth strategies. In addition to client work, you will own and elevate the Yoghurt Digital brand voice and content ecosystem.

The ideal candidate is strategically minded, analytically informed, highly organised, and confident owning content performance end-to-end - from research and briefing through to optimisation and reporting.

The Copywriter / Content Specialist is responsible for delivering high-quality, performance-driven content across the full digital lifecycle.

You'll Own:

- End-to-end content delivery across a portfolio of clients, ensuring all content aligns with commercial objectives and broader growth strategies.
- Develop data-informed content plans in collaboration with SEO, grounded in keyword research, search intent, competitor insights, and customer journey mapping. Translate technical insights into structured,



performance-led content briefs aligned to EEAT principles.
- Create and optimise high-quality content including website copy, landing pages, blogs, pillar content, case studies, email campaigns and paid media assets. Ensure all content is clear, conversion-focused, aligned to brand voice, and structured for SEO, UX and evolving SERP environments.
- Continuously monitor and refine content using performance data (search, engagement and conversion metrics), lead refresh initiatives, support CRO testing, and ensure alignment with industry best practice and AI-driven search developments.
- Content experimentation and optimisation
- Ensure all content accurately reflects each client’s unique brand positioning, tone of voice, values, and audience expectations. Develop and document clear voice and messaging guidelines where required, and apply them consistently across all content formats and channels.
- Confidently shift between brands with differing tones - from corporate and enterprise to challenger or lifestyle — while maintaining clarity, credibility, and strategic alignment. Safeguard messaging consistency across website content, campaigns, email, paid media assets, and thought leadership to ensure a cohesive brand experience at every touchpoint.
- Internal brand content for Yoghurt Digital (thought leadership, case studies,



website content)
- Maintaining quality, consistency, and commercial alignment across all written assets

You’ll bring

- 3+ years’ experience in content writing or copywriting (agency experience preferred)
- Strong understanding of digital content best practice
- Ability to translate complex ideas into clear, engaging copy
- High attention to detail and editorial standards
- Demonstrated understanding of the evolving AI-driven search and content landscape, with the ability to use AI tools strategically to enhance research, efficiency and insight — while maintaining human quality, originality and brand integrity
- A commercially minded approach to content — focused on impact and outcomes

If you enjoy combining creativity with structure and working in a collaborative, performance-driven environment, we’d love to hear from you.

Why Join Yoghurt Digital

At Yoghurt Digital, you’ll work with ambitious brands that value strategy, depth, and measurable impact - not vanity metrics. We combine the capability of an experienced agency with the agility and care of a boutique studio, giving you real ownership, meaningful client relationships, and the opportunity to see your work drive tangible commercial outcomes. You’ll collaborate with talented specialists across SEO, CRO/UX and Paid Media in a culture that values curiosity, transparency, continuous improvement and high standards of execution. If you’re motivated by performance, innovation, and doing work that genuinely makes a difference, Yoghurt Digital offers the environment to grow, lead, and make lasting impact.

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📌 Content Specialist - Sydney (City of Sydney)
🏢 Yoghurt Digital
📍 City of Sydney