Manager, Social Media

At the NSW Department of Education, we educate and inspire lifelong learners – from early childhood, through schooling to vocational education and training.

- Ongoing
- Located in Parramatta with flexible working arrangements available
- Salary ranging from $154,231 - $178,369 per annum, plus employer's contribution to superannuation and annual leave loading.

About the role

Exciting opportunity to lead social media for one of Australia’s largest education systems and help shape how more than 2,200 NSW public schools connect with parents,studentsand communities.

You will lead the department’s social media strategy across major channels including Facebook,Instagramand LinkedIn, while driving our expansion into emerging platforms such as TikTok. The role combines strategy, governance, content performance, communitymanagementand practical support for schools.

In this role, you will:

- Lead the department’s social media strategy,governanceand policy settings
- Manage and optimise major department social media channels reaching hundreds of thousands of followers across NSW
- Drive the department’s expansion into emerging platforms, including TikTok
- Provide advice to schools and department staff on social media policy, accountmanagementandappropriate useof social media
- Support schools with account setup, moderation, communitymanagementand harmful content removal
- Lead training, workshops and resources that build social media capability across NSW public schools
- Use insights,dataand platform trends to improve content performance and audience engagement.

About you

We are looking for a strategic and hands-on social media leader who understands how to build strong, trusted and engaging digital communities.

You will bring sound judgement, creativity and confidence working across complex stakeholder environments.



You know how to balance audience growth and engagement with policy, reputation,safetyand risk.

You will be someone who can:

- lead social media strategy across large or complex organisations
- translate platform trends and audience insights into practical content and channel decisions
- provideclear advice on social media risks,moderationand community management
- support teams and stakeholders to use social media safely and effectively
- develop training, guidance and resources that build capability
- bring a strong understanding of contemporary social platforms, including video-first and emerging channels
- work calmly and decisively in sensitive,high-profileor fast-moving social media environments
- demonstrate sound judgement and a commitment to the value of public education.
- Knowledge of and commitment to implementing the Department’sAboriginal Education Policy and upholding theDepartment’s Partnership Agreement with the NSW AECG and to ensure quality outcomes for Aboriginal people.

Essential requirements of the role

- Current and valid Working with Children Check (WWCC) Clearance for paid employment
- Demonstrated understanding of and commitment to the value of public education.

Benefits

- Versatile working arrangements
- 35 hour working week
- Competitive, salary sacrificing, employer’s contribution to superannuation and annual leave loading
- Flex Leave entitlements, generous holidays & leave conditions
- Opportunities for advancement and mobility across the Department to support your career growth





Note: the selection process will include a range of assessment techniques to assist in determining your suitability for the role. Successful candidates will be required to undertake pre-employment screening for this role which includes a National Criminal History Check.

This is a child-related role .As a condition ofemploymentyou willbe requiredto provide a valid Working with Children Check (WWCC) Clearance number (for paid employment).Visit the website for more information.

Candidates must have Australian work rights (citizens, permanent residents, New Zealandcitizensor a valid work visa). Ongoing (permanent) roles are open to Australian citizens and permanent residents and New Zealand citizens, while temporary roles welcome applicants with a visa.

Closing date3 August2026at 11:59pm

For role enquiries please contactRuthReilly at .

We welcome applications from people of all backgrounds, including but not limited to Aboriginal and/or Torres Strait Islander people, people of any age or gender, people from culturally and linguistically diverse groups and/or from the LGBTQIA+ community, veterans, refugees, people with disability, people with sensory differences, and neurodiverse people. If we can make some adjustments to our recruitment/interview process to better help you shine, please reach out to the contact person for this recruitment, details listed above. For more information, visit the NSW Department of Education’s Diversity, equity and inclusion webpage.

A recruitment pool may be created through this recruitment process. A recruitment pool is a group of applicants who have been assessed and identified as suitable for this role, and who may be considered for a range of similar roles, including temporary, term or ongoing roles, over the next 18 months.

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📌 Manager Social Media (City of Sydney)
🏢 Department-of-Education-1
📍 City of Sydney